Wednesday, May 8, 2019

Construction watch: 809 Broadway



Here's an updated look at 809 Broadway between 11th Street and 12th Street.

You'd never know that this was once the longtime home — until 2013 — to Blatt Billiards, a pool table manufacturer that had owned and occupied the building since 1972.



Blatt principals Ronald Blatt and Bruce Roeder reportedly sold the building to 809 Broadway Holding LLC, a partnership of three private investors led by its principal Ariel Rom.

Anyway, the new No. 809 — 10 floors stacked on top of the previous five-story structure — will house 10 luxury condos, including a triplex penthouse on the top floors.

ODA-Architecture describes the project like this:

Situated on a diagonal segment off Broadway, Lot 809 stands like a totem indicating the visual entrance to Union Square. The neighborhood’s characteristic street scape is extended to the building’s façade by stacking and shifting the floor plates, thereby creating enlarged spaces, and protected outdoor terraces.

Here's a rendering of the totem, once completed...



Meanwhile, on the southwest corner of Broadway and 11th Street, the circa-1853 St. Denis Hotel building has been wiped out...



... and one day joining the totem on this Broadway skyline...


[Binyan Studios]

Previously on EV Grieve:
'Concrete blowout' at Broadway condo project damages neighboring building

10 comments:

Anonymous said...

Ugly

Anonymous said...

So Many FUGLY Buildings...So little time....

Anonymous said...

Not bad

I hate New Things said...

Jenga Blocks that are eyesores!

Anonymous said...

This "era" in city architecture will be known for these unbelievably boring, out-of-context glass-and-steel boxes.

IMO, these buildings represent the mindset of selfies & Instagram, where one does not have to bother to relate to anyone else - it's just "look at me!"

cmarrtyy said...

Even though it's set back so we don't get sick looking at it... why would anybody pay m-i-l-l-i-o-n-s to live in that? The first prize winner in the architectural ugly contest?

Anonymous said...

And as payback to not selling out, the Strand is being bullied into becoming a historical building. Those buildings are allowed to be wiped out - I'm sure some bitcoin passed hands...

Anonymous said...

It's the little brother of the death star building on Astor Place.

Bauhaus? Not in my house, thank you.

Anonymous said...

You'd think people would've learned a thing or two from the demolition of Penn Station back in the 60s. Oh wait...people don't care about the historic past anymore. That's for grouchy old farts.

Scuba Diva said...

The reason anyone would pay millions to live in that building is—as Frank Lloyd Wright supposedly said of Harkness Tower in New Haven—"so I don't have to look at it when I get up in the morning."