Wednesday, May 29, 2019

Joe’s Steam Rice Roll puts up the signage on St. Mark's Place

[Photo by Steven]

The signage arrived yesterday for Joe’s Steam Rice Roll here at 36 St. Mark's Place between Second Avenue and Third Avenue.

This will be the third NYC outpost of the popular quick-serve establishment, which got its start in Flushing. Here's Eater with more about the shop and its owner, Joe Rong:

Rong began selling his rice noodle rolls from a tiny storefront in Flushing in 2017, and his craft quickly stood out. Unlike many other vendors, he grinds the rice for the batter in an electric-powered stone mill daily. His stand has drawn a loyal following, prompting him to expand to Manhattan last November with a stall inside Canal Street Market.

You can read more about the food at Joe's in this Hungry City column at the Times in January.

No word on an opening date on St. Mark's.

No. 36 has seen a variety of quick-serve concepts come and go in recents years, including Cheers Cut, the Taiwanese mini-chain of fried foods ... Friterie Belgian Fries ... Fasta ("Pasta Your Way") ... and the $1.50 branch of 2 Bros. Pizza.


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