The totem of Broadway

EVG reader Doug pointed out that workers recently removed the construction netting from the all-new 809 Broadway between 11th Street and 12th Street.

The building — 10 floors stacked on top of the previous five-story structure — will house 10 luxury condos, including a triplex penthouse on the top floors.

ODA-Architecture describes the project like this:

Situated on a diagonal segment off Broadway, Lot 809 stands like a totem indicating the visual entrance to Union Square. The neighborhood’s characteristic street scape is extended to the building’s façade by stacking and shifting the floor plates, thereby creating enlarged spaces, and protected outdoor terraces.

This address was once the longtime home — until 2013 — to Blatt Billiards, a pool table manufacturer that had owned and occupied the building since 1972.

Blatt principals Ronald Blatt and Bruce Roeder reportedly sold the building to 809 Broadway Holding LLC, a partnership of three private investors led by its principal Ariel Rom.

Previously on EV Grieve:
'Concrete blowout' at Broadway condo project damages neighboring building

Construction watch: 809 Broadway

Here's an updated look at 809 Broadway between 11th Street and 12th Street.

You'd never know that this was once the longtime home — until 2013 — to Blatt Billiards, a pool table manufacturer that had owned and occupied the building since 1972.



Blatt principals Ronald Blatt and Bruce Roeder reportedly sold the building to 809 Broadway Holding LLC, a partnership of three private investors led by its principal Ariel Rom.

Anyway, the new No. 809 — 10 floors stacked on top of the previous five-story structure — will house 10 luxury condos, including a triplex penthouse on the top floors.

ODA-Architecture describes the project like this:

Situated on a diagonal segment off Broadway, Lot 809 stands like a totem indicating the visual entrance to Union Square. The neighborhood’s characteristic street scape is extended to the building’s façade by stacking and shifting the floor plates, thereby creating enlarged spaces, and protected outdoor terraces.

Here's a rendering of the totem, once completed...



Meanwhile, on the southwest corner of Broadway and 11th Street, the circa-1853 St. Denis Hotel building has been wiped out...



... and one day joining the totem on this Broadway skyline...


[Binyan Studios]

Previously on EV Grieve:
'Concrete blowout' at Broadway condo project damages neighboring building

Construction watch: 809 Broadway

The extension at 809 Broadway is shaping up here between 11th Street and 12th Street.

As previously reported, the developers — a partnership of three private investors led by its principal Ariel Rom — are jacking up the height of the 55-foot building to 199 feet, adding 10 stories to the existing five-story structure. In total, the building will house 10 luxury condos, including one duplex and one triplex penthouse on the top floors.

No. 809 was the longtime home until 2013 to Blatt Billiards, a pool table manufacturer that had owned and occupied the building since 1972. Blatt principals Ronald Blatt and Bruce Roeder reportedly sold the building to a buyer who was identified only as 809 Broadway Holding LLC.

Here are renderings via ODA-Architecture ...



Per ODA: "Situated on a diagonal segment off Broadway, Lot 809 stands like a totem indicating the visual entrance to Union Square. The neighborhood’s characteristic street scape is extended to the building’s façade by stacking and shifting the floor plates, thereby creating enlarged spaces, and protected outdoor terraces."



This is one of the many luxury developments sprouting up south of Union Square that some local elected officials and preservation groups spoke out against on Wednesday night at a rally on Third Avenue at St. Mark's Place.

At the rally, the group — led by the Greenwich Village Society for Historic Preservation — is seeking a rezoning of the area in to enforce some height restrictions and affordable housing requirements.