Can you Dig it? A new concept for a fast-casual chain on 4th Avenue & 13th Street

After a weeks-long closure for renovations, the Dig outpost has reopened on the SE corner of Fourth Avenue and 13th Street... it's now going as Dig on 4th...

When it reopens this morning at 11, you'll find a different kind of Dig (per the signage)...

Aside from some new menu items, there's now a dining room... and beer and wine. 

Here are some more details via the EVG inbox (aka press release):

The pandemic sparked an increased penchant for nostalgic dishes—meals that are comforting yet healthy, classic with a slight twist. This shift influenced the Dig on 4th menu, which will feature a mix of Dig favorites and new dishes such as a Meatball Parm Sandwich, Broccoli Melt, Chili Crisp Tofu Bowl, and Buffalo Cauliflower Bites. 

All sandwiches will be served with their signature homemade focaccia, a recipe inspired by the group’s full-service restaurant, 232 Bleecker. Daily “Sheet Tray Specials” like Lemon Chicken Dinner for Two and Farmer’s Market Specials will allow chefs to be creative and utilize the in-season produce from the nearby Union Square Greenmarket. Prices will remain affordable, with unlimited self-service drip coffee for $2 and $4 beers and $8.50 glasses of wine.

Dig — still going as Dig Inn at the time — debuted in this storefront in November 2019. This outpost remained closed during the pandemic until November 2021.  

Dig back in service on 4th Avenue

The Dig outpost reopened last week on the SE corner of Fourth Avenue and 13th Street.

While other locations of the health-conscious fast-casual chain reopened around the city, this one looked all but abandoned ... remaining closed since the NY State on PAUSE of March 2020. A "reopening soon" sign arrived outside in September, however. 

This location is open from 11 a.m. to 10 p.m. daily. Expect some outdoor seating here too — they received CB3's administrative approval for it this month.

Dig — still going as Dig Inn at the time — debuted in this storefront in November 2019.

This has been a challenging corner for businesses since the longtime deli was rent-hiked out of here in November 2012. In recent years, the space has been home to Fresh & Co. ... Pie Face and, right before Dig, Sandwicherie. 

Dig Inn apparently still has plans to reopen on 4th Avenue

Dig Inn has been sitting vacant since the NY State on PAUSE of March 2020 here on Fourth Avenue and 13th Street. 

While other locations of the health-conscious fast-casual chain reopened around the city, this one looked all but abandoned. 

However, new signage on the door promises that they'll "be right back" ...

Dig Inn debuted in this outpost in November 2019.

This has been a challenging corner for businesses since the longtime deli was rent-hiked out of here in November 2012. In recent years, the space has been home to Fresh & Co. ... Pie Face and, right before Dig, Sandwicherie. 

Dig debuts on 4th and 13th

Dig opened last week on the southeast corner of Fourth Avenue at 13th Street.

And this outpost of the health-conscious fast-casual chain is taking part in a pilot program for its take-out food containers.

Per Forbes:

The program called Canteen by Dig allows customers to checkout a reusable bowl (for $3 per month) made of a BPA-free melamine, take their food anywhere and then return the container once they’ve finished.

“More than ever, people are conscious of their everyday impact on the environment and looking for ways to actively reduce their footprint,” said Elizabeth Meltz, Head of Environmental Health at Dig.

Dig will test the program for the next few months and eventually extend it to other partner restaurants and businesses, per Forbes.

Meanwhile, this storefront has been reusable in recent years. This has been a challenging corner for businesses since the longtime deli was rent-hiked out of here in November 2012. The space has been home to Fresh & Co. and Pie Face and, most recently, Sandwicherie in the past five years.

Previously on EV Grieve:
Dig Inn confirmed for 13th Street and 4th Avenue

Plywood report: A big Dig renovation on 4th Avenue

Some serious plywood action on the southeast corner of Fourth Avenue at 13th Street...



... where, as previously reported here, a Dig Inn is in the works.

The health-conscious fast-casual chain, founded in 2011, recently dropped the Inn from the Dig name ahead of a multi-city expansion.

And a recap of the activity in this storefront: This has been a challenging corner for businesses since the longtime deli was rent-hiked out of here in November 2012. The space has been home to Fresh & Co. and Pie Face and, most recently, Sandwicherie in the past five years.

Dig Inn confirmed for 13th Street and 4th Avenue

The southeast corner of Fourth Avenue and 13th Street has been a revolving door of quick-service concepts in recent years.

Dig Inn is up next. On the previous post about this address, an EVG commenter mentioned that a Dig Inn was coming soon. Making it official, Dig Inn shows up on CB3's SLA June docket for a beer-wine license for this location.

The health-conscious fast-casual chain, founded in 2011, has nearly 30 outposts in the NYC and Boston area.

This has been a challenging corner for businesses since the longtime deli was rent-hiked out of here in November 2012. The space has been home to Fresh & Co. and Pie Face and, most recently, Sandwicherie in the past five years.