However! EVG reader Phil notes that someone plucked the tree from the trash between Avenue A and Avenue B ...

...where it will compete with the Tree Chair and the bear outside Josie's as the block's top attraction...

This public service commercial to "clean up new york" was directed by David Lynch and photographed by Frederick Elmes. Perhaps the scariest commercial ever made.





The development company BFC Partners reached an agreement with the Mars Bar crew that would allow the next commercial tenant to occupy a 4,456 basement and ground floor space under the proud, stubborn and – who knew? – business-minded Mars Bar auspices.



With the new name, the team building the Jefferson may be trying to freshen the image of the area, which is lined with aged brick tenements and has been more gentrification-proof than other East Village enclaves.
Or, like other marketing tactics, the renaming could serve no more serious purpose than to draw attention to the building.
“We were being a little funny, because we know it’s never going to catch on,” said Michael Barry, the president of the Ironstate Development Company in Hoboken, N.J., which is working with SK Development and CB Developers on the project.

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