
Signage is up for Sally Beauty, the new retail tenant coming to 524 E. 14th St. between Avenue A and Avenue B...
This is in one of the retail spaces of the Extell-developed residential complex called EVGB (the East! Village's! Greatest! Building!).
Per the brand's website: "Sally Beauty is the world's largest retailer of salon-quality hair color, hair care, nails, salon, and beauty supplies."
The global chain started with a single shop in New Orleans in 1964.
Sally Beauty will join next-door neighbor Bright Horizons, the nationwide child-care provider.
There's still one more storefront for lease at No. 524. There's also retail space in the other part of this development at 500 E. 14th St., adjacent to where Target opened in EVGB's corner spot at Avenue A in the summer of 2018...
H/T Upper West Sider!
Updated:
EVG reader Brian Carroll shared this photo... showing activity inside the storefront...





