In any event, the new paint job on the 13th Street side is getting awfully close to the faded ad of one of the site's former occupants, Hudson's Army-Navy Store.
What are the chances the developer has an appreciation of history, and will let the old Hudson's ad stay as it has been for years...?
You can just make out a smidgen of a Hudson's street sign on the bottom left in this undated photo of the Third Avenue El by David Pirmann from nycsubway.org. (Pirmann took the shot looking south from the 14th Street station.)

The nycsubway site includes an article on the launch of the Third Avenue El from Aug. 27, 1878. A reporter asked business owners along Third Avenue about the new noise casued by the elevated train. This included the proprietors of 103 E. Third Ave.:
At Lamke Brothers', grocers, No. 103 Third avenue: "Naw, we are used to noises on this avenue."
Meanwhile, take a ride on the Third Avenue El via YouTube. You may have seen this before, but...: