Leading global market research firm Harris Interactive continues to examine the results of its 2010 EquiTrend® study, today focusing on the Top US Restaurant brands. The annual brand equity study measures over 1,000 brands across 42 categories, including a battery of US restaurant brands.
For the seventh straight year, Subway Restaurants ranks highest in brand equity in the quick service area, followed this year by Wendy's Restaurants. For the first time, the 2010 EquiTrend® study included casual dining establishments. Although Subway is not officially in the casual dining category, their brand equity ranking gives them the highest position among both quick service competitors and casual dining brands, which demonstrates the strength of their brand position in the restaurant industry.
"Subway ranking highest in almost every dimension we survey is very impressive," says Mary Bouchard, Vice President of Research for the Restaurant Industry. "Subway has maintained its brand equity by creating a strong consumer connection; they are very adept at reading and responding to shifts in consumer demand. When consumers wanted healthier choices, they promoted healthy options with the 6 grams of fat sandwich line; when we needed to save money, they set the standard for $5 meal promotions. It will be interesting to see how their new breakfast menu leverages their strengths."
We nosed about a couple of nights ago as they were moving in the (!) books. Focus is on a "well-curated" collection of art and photography books. From the tone of it I'd guess more the real (or at least intellectualized) version rather than the Taschen version.
I just dropped by and learned a few things: No name, yet (I think we should make a few suggestions), the stock includes some nice books, and the guys in the store seem to know what they are doing.
A few name suggestions:
Books on A
The Last Bookstore
Erinaceous
Booknik
End of the Line
Death Books for Cutie
Went by at midnight. The place was a zoo. No bouncer. Just a lot of people and noise. So much for good neighbors.
DIABLO ROYALE ESTE: At this East Village branch of his Diablo Royale, Jason Hennings will spit-roast pigs, chickens and beef in the backyard. There is an array of tacos, fajitas, enchiladas and such.
Great Investment opportunity: Tenant is paying $6,500 a month. This NEW garden duplex is one of the most unique properties in downtown. Gracious entry leads into an extraordinary double height living room with walls of windows overlooking your own private landscaped garden. The chic Italian SCIC chef's kitchen is open through a Caesar stone quartz bar and equipped with a Subzero fridge, Wolf Range, A Zepher exterior vent, Miele D/W and Marvel wine cellar. Upper floor occupies the master bathroom with double sink and Neptune bath and the second bedroom and bathroom that's furnished with green glass tiles and natural stone. both give south to Sauer Park. Family room/ mezzanine includes the Washer and Dryer and its own WIC. Each zone has its own self controlled HVAC unit. Living Room can be almost doubled in size by extended it 8' into the garden. Private storage bin included. 525 East 12th Street is one of the latest and finest new boutique condominium developments of the East Village. Superiorly located, this unique floor through lofts project, is facing the serene Sauer Park.
The bar has been in operation for nine years with no complaints. The committee voted to deny unless they agree to operate the new space as a karaoke facility, close at 2 am on Sun - Wed and 4 am on Thurs - Sat, install sound proofing, promise to host charitable and community events.
