Photos and reporting by Stacie Joy
The new mural on the southwest corner of Avenue C and Sixth Street was officially unveiled last Sunday during the 39th edition of the Loisaida Festival.
The project, led by Thrive Collective's Murals Art Director Marissa Molina, is described as a "celebration of the neighborhood" in the piece titled "Loisaida Thrives."
Here's Molina and Thrive Collective Executive Director Jeremy R. Del Rio from last Sunday...
We went back a few days later for a better look at the mural...
The wall previously featured the long-running "Alphabet City" mural, which lasted nearly 11 years before falling into disrepair and being repeatedly tagged. It was painted over last summer. The building wall has been a frequent target of vandalism in recent years.
The new mural is part of a 2026 Public Realm grant awarded by the city's Department of Small Business Services to Thrive Collective. Last November, organizers hosted a community gathering at the Lower East Side/Chinatown Family Enrichment Center to help inform the mural's design.
Thrive originated in 1996 on the Lower East Side as a youth center in NYC Public Housing serving primarily Hispanic youth. Today, Thrive Collective partners with schools and communities across the city on mural and arts education projects, connecting artists with students and local residents.
Read more about their work here.
Also helping with the mural — NYC-based artist OuterSource.






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