As the Times reports:
[F]or the month of January, Show Media, a Las Vegas company that owns about half the cones adorning New York City’s taxis, has decided to give commerce a rest. Instead, roughly 500 cabs will display a different kind of message: artworks by Shirin Neshat, Alex Katz and Yoko Ono.
The project is costing Show Media about $100,000 in lost revenue, but John Amato, one of Show’s owners and a contemporary-art fan, said: “I thought it was time to take a step back. January’s a slow month. I could have cut my rates but instead I decided to hit the mute button and give something back to the city.”
Uh, gee, thanks?