Meanwhile, Goggla notes the end of the mural (Balazsification) on the side of the former Cooper Square Hotel... now called The
The Shepard Fairey mural went up in April 2010.
Meanwhile, some fallout...
Let’s cut straight to the point. I know you have been hearing rumors that we at The Standard Hotels were bringing you, our Stan D’esirably loyal family, another property in New York City to call your own. Well, I’m here today to squash all those rumors and to give you the facts straight from the Stan’s mouth…
WE ARE VERY PROUD TO ANNOUNCE THE 5TH ADDITION TO OUR STANDARD FAMILY WITH THE STANDARD, EAST VILLAGE!
There. I said it, and there’s no turning back.
Since you’re already part of our family, you know how very unique all of the siblings are. The Standard Hotels in Hollywood, Downtown LA, Miami and New York are each special in their own way, and this latest property already fits right in.
Don’t get too excited though! Unlike The Standard, New York, this Eastside counterpart, located on the corner of East 5th Street and Bowery at Cooper Square, is going to be a more mellow alternative to all the boom in your Westside room. Spanning 21 floors with 145 rooms offering stunning cityscape views, The Standard, East Village will offer you all the spacious comforts and high ‘standards’ to which you’ve grown accustomed.
Over the next year, we’ll be refurbishing the rooms, revamping the restaurant and reimagining the public spaces to make everything perfect for you. Oh, and when I say I’ll be “working”, I mean I’ll be at the bar sipping my martini, pointing at things and telling people where another bar should probably belong.
We’re really excited to be moving into the hood with old friends like Creative Time and The New Museum and to meet all the new friends waiting for us. We know we’ll see you there, so keep checking back for updates. I’ll be keeping you posted every step of the way.
xoxo
Stan
André Balazs is turning the Cooper Square Hotel into The Standard East Village. Sources say the high-flying hotelier’s deal to buy the beleaguered East Fifth Street Cooper Square gem will close today. Sources added that, under Balazs and his partners, the 105-room hotel's public spaces will be reconfigured, its rooms refurbished and its restaurants overhauled over the course of the next year. The property will be The Standard's more "intimate and residential" location than its boisterous site straddling the High Line...
"Does this mean the east side is going to see the likes of the Boom Boom Room and Le Bain nightlife crowd? Le Bain was a prime and hot spot for Fashion Week parties last year and mostly this year's as well. After Balazs re-opened the Boom Boom room as a private club, Le Bain was positioned to pick up the pieces of the Boom Boom room's former existence. But it didn't quite fill the void.
"Will that happen with the Cooper Square Hotel? Certainly the top floor Cooper Square Hotel has the ability to be crafted as a replica of the Boom Boom room's fun palace. Could Balazs recreate the magic?"
Things are looking up, however. At least one night this weekend is sold out and the following weekend has availability with rates ranging from $392 to $441 for a king-size room. With city occupancy continuing to bounce upward along with tourism and room rates, Westport Capital probably figured it was an opportune time to hit the market.
A call to Christopher McClure, CEO of Westport Capital, also went unreturned by press time. Harmon is currently wrapping up the sale of the Chelsea Hotel to an as-yet-unnamed buyer for around $80 million.
When the dust settles, sources said, the Cooper Square Hotel should top that price, especially since it is sparkling new and has no hotel management contracts in place.
"It can be totally rebranded," said one source.
You’ll want to incorporate this spot as a before, after or in-between option for when you find yourself turned around in the Bowery. A place where you’ll order up the namesake cocktail (scotch, sweet vermouth and Parfait d’Amour), pair it with some Mini Short Rib Sandwiches and make yourself at home on a broken-in vintage couch for a few hours.
And as one might expect from a room of predominantly reclaimed wood, it’ll expand in the summer. The banquettes, settees and even boozy pots of mussels will all be moved outside into the garden.