On Friday morning, Page Six reported that André Balazs was ready to turn the Cooper Square Hotel into The Standard East Village.
Later on Friday, The Standard made it official on its website via a post by "Stan D’Arde," the "perennial voice of The Standard Hotels." Here's what "Stan" had to say ...
Let’s cut straight to the point. I know you have been hearing rumors that we at The Standard Hotels were bringing you, our Stan D’esirably loyal family, another property in New York City to call your own. Well, I’m here today to squash all those rumors and to give you the facts straight from the Stan’s mouth…
WE ARE VERY PROUD TO ANNOUNCE THE 5TH ADDITION TO OUR STANDARD FAMILY WITH THE STANDARD, EAST VILLAGE!
There. I said it, and there’s no turning back.
Since you’re already part of our family, you know how very unique all of the siblings are. The Standard Hotels in Hollywood, Downtown LA, Miami and New York are each special in their own way, and this latest property already fits right in.
Don’t get too excited though! Unlike The Standard, New York, this Eastside counterpart, located on the corner of East 5th Street and Bowery at Cooper Square, is going to be a more mellow alternative to all the boom in your Westside room. Spanning 21 floors with 145 rooms offering stunning cityscape views, The Standard, East Village will offer you all the spacious comforts and high ‘standards’ to which you’ve grown accustomed.
Over the next year, we’ll be refurbishing the rooms, revamping the restaurant and reimagining the public spaces to make everything perfect for you. Oh, and when I say I’ll be “working”, I mean I’ll be at the bar sipping my martini, pointing at things and telling people where another bar should probably belong.
We’re really excited to be moving into the hood with old friends like Creative Time and The New Museum and to meet all the new friends waiting for us. We know we’ll see you there, so keep checking back for updates. I’ll be keeping you posted every step of the way.
xoxo right back atcha Stan!
Meanwhile, there are already a few noticeable changes. Or at least one.
Like! Remember the Trilby hitchin' post that workers installed last July?