Top EVG photo from Saturday
Room photos via Dovetail + Co
According to the Now Now website, rooms will be available starting on April 1. (No April Fool's!)
Details via Hospitality Net:
Envisioned as a transformative boutique experience for solo travelers, Now Now NoHo offers 180 small but thoughtfully designed sleeper cabins that combine the nostalgia of European train cars with the ingenuity of Japanese capsule hotels. The hotel is designed for adventurers seeking a unique and affordable way to explore New York City ...
27.7ft² • Room Safe • Luxury linen type • Bathrobes Provided • 24hr Security • Wireless Internet • Air conditioned A cozy, sumptuous sleeper cabin with space to recharge on a plush WRIGHT single mattress outfitted with luxurious Garnier-Thiebaut linens. Your shared, but private, bathroom is only steps away, stocked with Grown Alchemist products. All rooms include a curated sleep kit and a luxe Brooklinen bathrobe.
Guests can also choose the Now Now or Never Cabin, which is two times larger and costs $135 a night. This room includes "an up-close and personal look at our rotating in-room gallery walls."
This is the seventh hotel created by Dovetail + Co, "a boutique collective of design-obsessed hotel nerds." They also have properties in Hawaii and Newport, R.I. New York-based Islyn Studio is behind the Now Now NoHo design, "inspired by the vivid world of dreams, with interiors that blur the line between reality and possibility," as Hospitality Net reported.
The Whitehouse, a four-story building that has been a single-room hotel since 1899, has a long history. A handful of long-term residents remained, and their presence had reportedly hindered any previous new building plans over the years.
In late 2018, Alex Vadukul profiled the artist Sir Shadow, who was one of the six remaining residents of the Whitehouse, in a feature at The New York Times.
As Vadukul noted: "A few residents have died, and buyouts have lured away others. The men who remain in the flophouse have refused these deals. The Whitehouse Hotel's future appears to now hinge on a grim but simple waiting game." (Sources tell us that Sir Shadow no longer lives at this address.)
Before the renovations, the residents were moved to space at 338 Bowery. (We covered this here.)
The building was spruced up in 2011 to appeal to backpackers. (For $45, guests could stay in a tiny room with walls that didn't reach the ceiling while the long-term residents remained on another floor.)
However, the Whitehouse stopped accepting reservations in September 2014. According to DOB records, plans were previously filed via Sam Chang in 2014 to "convert a 4-story lodging house into a 9-story hotel." The Renatus Group now owns the property in the NoHo Historic District.
At its height in 1950, the Whitehouse had 234 "cubicles" for its occupants. You can tour the space here.
