This information comes via a new listing at Meridian Retail Leasing for the space at 340 Bowery between Great Jones and Bond. Here are hotel details per a PDF about the ground-floor space being pitched for retail or restaurant use:
The PDF includes renderings of the hotel...338-340 Bowery will undergo a full renovation repositioning itself into an 182-key modern boutique micro hotel inspired by European Luxury train sleeper cabins. The hotel will focus on creating a hub for solo travelers to connect while providing a beautiful, affordable and exceptional experience ...The Bowery Boutique Hotel will have a target demographic of adventurous, curious, global travelers ages 25-40 seeking a shared experience and appreciation for design and culture. The social profile will consist of design-focused and brand-aware young professionals who align their values with the NoHo culture.
Some recent history here: In August 2022, a "retail opportunity" banner arrived by the front door. (The Meridian signage arrived early last week.)
There is a lot of history with the Whitehouse, a four-story building that has served as a single-room occupancy hotel dating to 1899.
As we understand, a handful of residents remain here, and their presence has reportedly hindered any new building plans through the years. We hadn't heard anything about the building since late 2018, when Alex Vadukul profiled the artist Sir Shadow, who was one of the six remaining residents of the Whitehouse, in a feature at The New York Times.
As Vadukul noted: "A few residents have died, and buyouts have lured away others. The men who remain in the flophouse have refused these deals. The Whitehouse Hotel's future appears to now hinge on a grim but simple waiting game." (Sources tell us that Sir Shadow no longer lives at this address.)
Ahead of the renovations, the residents were moved to space at 338 Bowery. (We covered this here.)
The building was spruced up in 2011 to appeal to the thrill-seeking backpacking set. (For $45, guests could stay in a tiny room where the walls don't go up to the ceiling... while the long-term residents remained on another floor.)
However, the Whitehouse stopped accepting reservations in September 2014. Plans were previously filed via Sam Chang in 2014 to "convert a 4-story lodging house into a 9-story hotel," according to DOB records. The Renatus Group now owns the property located in the NoHo Historic District.
At its height in 1950, the Whitehouse had 234 "cubicles" for its occupants. Take a tour of the space here.