The Guardian checks in with a feature on Enchantments, 424 E. Ninth St. between Avenue A and First Avenue, which has been selling custom-carved candles, blended oils and various herbs and resins the past 34 years.
To some excerpts with owner Stacy Rapp:
The shop does not perform spells, Rapp tells me, after leading me to a quiet backroom away from the heady smell of the incense. The shop provides supplies that people use to perform a spell. Enchantments strictly sells supplies for good magic, Rapp explains, which is one reason to which she attributes its continuing success. The shop puts out positive energy, so positive energy comes back to it, she explains.
Not everyone is charmed by the pink-haired witch of East 9th Street and her egalitarian spiritual musings. People have called the shop in the past to tell employees that they are going to hell and are in league with the devil, says Rapp. When an article on the shop ran alongside photos of Rapp years ago, men would call the shop proposing to marry her in order to save her soul.
Image via the Enchantments website