What a Steel!

Ads have gone up around the East Village, like the one below seen at 8th Street and Avenue C, for The SteelWorks Lofts coming soon to Williamsburg. The sales gallery is opening in October for the lofts that are priced from $495,000 to $1.5 million.


Seems perfect for the East Village resident who's sick and tired of the overdevelopment and condofication of this neighborhood...to move to a neighborhood with even more ridciulous overdevelopment and condofication.

P.S.
What exactly is "handcrafted living"? And what's up with the blowtorch? Why is Jennifer Beals coming to mind?