Today? “Now, 20-somethings roll out of the after-hours bars across the street in the morning,” says Alan Adler, [founder Aron] Streit’s great-grandson.
And!
Despite lucrative real estate offers, the company has stayed put. “Being a family business, we have a legacy,” Adler says. “We try to keep tradition alive as best we can.”
[Photo via Jeremiah's Vanishing NY]
5 comments:
Talk about a mitzvah for the Lower East Side!
It's awesome to walk by and watch the matzo being made year round!
Didn't they try to sell a couple years ago but it fell through and they decided to stay? Plus, I think the bulk of what they produce is now in NJ. Still, I'm happy they are still here.
Jill, I think the real story is that a couple of years ago they were engaged in a hard negotiation with labor and put out the story of a potential sale of the factory in order to get concessions in the new contract.
I don't understand why matzo imported from Israel is 33-50% cheaper than matzo made locally. At Key Foods, I can get five one pound boxes of matzo from Israel for $6.99.
Post a Comment