The storefront that sold paint and DIY supplies at 122 E. Seventh St. between Avenue A and First Avenue is now empty.
The owners of Verdigreen — described on their website as "a vintage redesigned furnishings boutique and handmade haven" — decided to move back to their flagship store in Montclair, N.J.
Per their website:
[W]e have learned that our customers in the city prefer to order paint remotely and have it delivered, that most of NYC is unaware of the magic of Chalk Paint®, and that a storefront isn’t required to service those who are. We are offering next business day delivery for phone/online orders in order to continue to service our NYC customers.
We will miss the sense of community in the East Village and appreciate all of you who came to visit and patronize our small shop!
The shop opened here in the spring of 2015. This space was previously home to La Belle Crepe.
3 comments:
Back to the suburbs!
If we're "unaware of the magic of Chalk paint" (which looks like it's used to create faux vintage Etsy style things)...then MAYBE YOU SHOULD HAVE MARKETED BETTER!!
Or maybe, just maybe, people in NYC don't need paint to make things look old.
So much vitriol, and for what? This store was lovely.
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