Thursday, December 28, 2023

Openings: Instant Noodle Factory on 7th Street

Photos and reporting by Stacie Joy

Instant Noodle Factory Downtown is now open at 130 E. Seventh St., just west of Avenue A. (First reported here.)

This is the second outpost for the husband-and-wife team of Tat Lee and Cierra Beck ...
The first Instant Noodle Factory is located close to where the couple lives in Long Island City. Both have resided in the East Village at some point and have a strong connection with the neighborhood. 

The two looked at several East Village storefronts before selecting the former Avant Garden space (AG moved around the corner to Sixth and A) for its layout and location.
Shop specialties include the beef birria noodle bowl and two new flavors: sweet-and-sour pork and ginger-scallion chicken. There are also vegetarian and vegan options.

The base price is $10.50, and it includes a noodle package, premium, classic toppings, and protein that you select. (The price goes up for additional proteins or harder-to-find noodles.) The team then prepares the bowl for you on the custom induction cookers and conveyance system. 
The two say they can make up to six bowls at a time. This differs from their largely automated system in the first location.
Lee speaks of the "infinite possibilities, so many noodles and options," with almost 90 noodles to select from currently, with more on the way. 

Many of the noodles are imported, and a new batch is en route from Korea. "We're always on the hunt for the best noodle, which is sometimes hard to procure," says Lee.
CB3 approved a beer and wine license for Instant Noodle Factory, and they plan to serve Japanese beer, soju, and sake cocktails.

The current daily hours are Thursday through Saturday, noon to midnight, and Sunday through Wednesday until 10 p.m. 

You can keep up with them on Instagram here

No comments: