[EVG file photo from April]
Well, it turns out that Alphabet Plaza, the 12-story mixed-used apartment building going up at East Houston and Avenue D, is actually going by a different name now. (Early reports about the development referred to it as Alphabet Plaza.)
Yesterday, workers dropped a banner on the side of the building. Say hello to The Adele!
The banner lists a website, though at this point, it's just a placeholder … noting that "luxury rentals" will be coming this summer. There isn't any pricing yet.
And this appears to be The Adele's slogan:
"In a city where everyone is always going somewhere, you’ll already be there."
While wrapping your head around that, here are some of the building's previously reported amenities, such as a 24-hour doorman, valet services (laundry drop-off and pick-up), fitness center, residents lounge, landscaped roof decks (where you can watch the Skyfall?) and bike storage. In total, there will be 135 units here, 30 of them affordable.
The homage to a successful pop singer can't be ignored. So now we have The Adele, named maybe for the English singer-songwriter, joining another neighboring new building The Robyn, named maybe for the Swedish pop star, at 316 E. Third St. Maybe they'll be a push for The Madonna for old time's sake one of these days?
[Adele photos via @DavidCaplanNYC]
Previously on EV Grieve:
Report: 12th-story 'Alphabet Plaza' in the works for Second Street and Avenue D
Alphabet Plaza ready to rise on Avenue D
Alphabet Plaza is rising on East Houston and Avenue D
Easy as...: Alphabet Plaza makes first appearance above ground
Here are details on applying for one of the 30 affordable units in Alphabet Plaza