Wednesday, June 11, 2014

The Adele joins The Robyn in pop star-friendly East Village corridor

[EVG file photo from April]

Well, it turns out that Alphabet Plaza, the 12-story mixed-used apartment building going up at East Houston and Avenue D, is actually going by a different name now. (Early reports about the development referred to it as Alphabet Plaza.)

Yesterday, workers dropped a banner on the side of the building. Say hello to The Adele!

The banner lists a website, though at this point, it's just a placeholder … noting that "luxury rentals" will be coming this summer. There isn't any pricing yet.

And this appears to be The Adele's slogan:

"In a city where everyone is always going somewhere, you’ll already be there."

While wrapping your head around that, here are some of the building's previously reported amenities, such as a 24-hour doorman, valet services (laundry drop-off and pick-up), fitness center, residents lounge, landscaped roof decks (where you can watch the Skyfall?) and bike storage. In total, there will be 135 units here, 30 of them affordable.

The homage to a successful pop singer can't be ignored. So now we have The Adele, named maybe for the English singer-songwriter, joining another neighboring new building The Robyn, named maybe for the Swedish pop star, at 316 E. Third St. Maybe they'll be a push for The Madonna for old time's sake one of these days?

[Adele photos via @DavidCaplanNYC]

Previously on EV Grieve:
Report: 12th-story 'Alphabet Plaza' in the works for Second Street and Avenue D

Alphabet Plaza ready to rise on Avenue D

Alphabet Plaza is rising on East Houston and Avenue D

Easy as...: Alphabet Plaza makes first appearance above ground

Here are details on applying for one of the 30 affordable units in Alphabet Plaza


Anonymous said...

Anna Wintour will make sure any press photos of the building going forward will be photoshop to make the building appear taller and slimmer.

Gojira said...

With all of this...stunning... architecture overwhelming the area, I'm starting to feel like I live in the 1950's Soviet Union. It's not a good feeling.

Bowery Boogie said...

It's Avenue D.

EV Grieve said...


You noticed the East 2nd Street address! ... Seems like Avenue D and East Houston to me...

Giovanni said...

EV Grieve and Bowery Boogie are right, that building is really on Avenue D and Houston. Due to the odd angle of the streets there, 2nd St basically gets cut off by Houston half a block to the West. 310 E. 2nd St sounds so much more upscale than an address like 1 Avenue D. A Manhattan address really can not get much lower than 1 Avenue D.

This will have to do until they can pay off some politician to have Avenue D (for Dead) renamed Adele Boulevard. One Adele Boulevard has such a nice ring to it, especially for all those British ex-pats flocking to the EV these days like it's Singapore or Hong Kong.

esquared™ said...

You know how the time flies; only yesterday was the time of our lives. Rumour Has It that during construction, there will be some Chasing Pavements. When the building rises, the Skyfall. East Village is surely Turning Tables — time to say goodbye. Set the [EV] Fire to the Rain; let it burn.

Makeout said...

Any news on when the Rihanna is getting built?

Anonymous said...

This is not real luxury housing but "luxury housing" for those who cannot afford real luxury housing.

DrBOP said...

If I'm not mistaken Makeout, Rhianna's already built.