More about the new comedy club in the works for 44 Avenue A

Photos and reporting by Stacie Joy

As noted last week, the former Upright Citizens Brigade's UCBeast space on Avenue A and Third Street has a new suitor: Mark Rothman, founder of the Top Secret Comedy Club, a UK-based venue with multiple locations. 

I spotted Rothman, who was visiting from the UK last week, collecting signatures on Friday. He said he first became interested in the Avenue A spot last fall.

After nearly a year of negotiations, he signed the lease two weeks ago. If all goes well, he plans to open later this fall.

"This is a comedy-focused place," Rothman told me of Top Secret, perhaps sensing possible opposition to a full liquor license for the space. "It's not drink-led, it's ticket-led. We are not a drinking establishment, we're a comedy club. There is no two-drink minimum here. We don't have tables, we don't have service, and no waiters. The alcohol is ancillary to the comedy."

The setup will feature theater-style seating, all facing the stage. A small bar at the front of the house will serve drinks during the shows. Rothman noted they use a queuing system capable of processing 30 customers per minute, which he says will help prevent long lines at the entrance.

As for food: with no kitchen in the space, the menu will be limited to frozen pizza and light bar snacks. Rothman's longtime colleague and friend, Claire Grinis, is moving to New York to manage the venue. Programming will focus almost exclusively on stand-up comedy, with the occasional musical-comedy act. 

The new venture will be the latest chapter for a space with plenty of recent history. UCB ran UCBeast here from September 2011 to February 2019, shuttering after citing the "extreme costs" of operating. 

More recently, the gallery-performance space O'Flaherty's made the address its home, closing last year after a memorable 18-month run.

Rothman's application is on CB3's SLA Licensing & Outdoor Dining Committee agenda for tonight. The meeting is at 6:30, and the Zoom link is here. This is a hybrid meeting, with limited seating available for the public — the first 15 people who arrive at the Community Board 3 Office, 59 E. Fourth St., between Second Avenue and the Bowery.

Comedy club eyeing former comedy club space on Avenue A

Photos by Stacie Joy (top pic from last summer)

The owner of the Top Secret Comedy Club, a UK-based comedy and improv venue with several locations, is eyeing the former Upright Citizens Brigade Theater's UCBeast space on Avenue A and Third Street.

Reps for the business started by Mark Rothman 13 years ago will appear before CB3's SLA Licensing & Outdoor Dining Committee on Monday.

They are aiming for a full liquor license along with a food menu featuring pizza. The proposed occupancy shows 242 seats. You can find the questionnaire here with more info. 

The past tenant here, the gallery-performance space O'Flaherty's, had a memorable 18-month run. 

Upright Citizens Brigade Theater operated UCBeast here from September 2011 to February 2019. At the time, UCB officials blamed the "extreme costs" of operating here for its closing. 

The club had its share of drama before and right after its opening, notably with the Hot Chicks Room and New Jack Cornballs. 

Upright Citizens Brigade opened in a new space on 14th Street last fall.

Monday's meeting is at 6:30. The Zoom link is here. This is a hybrid meeting, and limited seating is available for the public — the first 15 people who show up at the Community Board 3 Office, 59 E. Fourth St., between Second Avenue and the Bowery.

O'Flaherty's opening an art gallery at the former UCBeast space on Avenue A

After nearly four years of sitting empty, 44 Avenue A has a new tenant: O'Flaherty's.

Artist-curator Jamian Juliano-Villani (pictured below in July) announced on Instagram yesterday that she was moving her gallery into this space between Third Street and Fourth Street.

Per the post:

We are THRILLED to announce that as of today, O’Flaherty's officially has a NEW HOME!!!!! Opening this February, we welcome you to our new location at 44 Avenue A (formerly the UCB theater). More details on our first opening soon.

O'Flaherty's had a year-long run at 55 Avenue C at Fourth Street (we covered the opening here), culminating with a barn burner of a show late this past summer. 

We're looking forward to hearing more about Juliano-Villani's plan for this venue.

And for some background... citing financial difficulties, Upright Citizens Brigade Theater closed UCBeast in February 2019. The comedy venue opened in September 2011, and UCB took over part of the expanded Two Boots empire — the video store on Avenue A and the Pioneer Theater around the corner on Third Street.

The Pioneer Theater, which screened indie, underground and cult fare, closed on Nov. 7, 2008, after an eight-year run. As owner Phil Hartman said at the time: "[I]t was always a labor of love and never commercially viable."

In the spring of 2021, Marcello Assante was looking to open Cinema Paradiso here... a cafe, restaurant, and center for cinephiles to enjoy foreign and independent features. However, Community Board 3 would not approve a full liquor license for all hours of the space, which Assante argued was necessary to help the venture be profitable.  

Top photo from August by EVG/photo of Jamian Juliano-Villani from July by Stacie Joy

A new broker for 44 Avenue A

New broker signage went up late last week outside 44 Avenue A at Third Street. The long-empty (three-plus-years) storefront adjacent to Two Boots was previously the Upright Citizens Brigade Theater's East Village outpost, UCBeast.

It's a large space — 3,300 square feet over two floors, including a 99-seat theater ... with entrances on Avenue A and Third Street.

No word on the asking rent via the new listing. (Theater image about via Tri State Commercial Realty.)

Citing financial difficulties, Upright Citizens Brigade Theater closed UCBeast in February 2019. The comedy venue first opened in September 2011. UCB took over part of the expanded Two Boots empire — the video store on Avenue A and the Pioneer Theater around the corner on Third Street.

The Pioneer Theater, which screened indie, underground and cult fare, closed on Nov. 7, 2008, after an eight-year run. As owner Phil Hartman said at the time: "[I]t was always a labor of love and never commercially viable."

As noted before, we've talked with several residents who'd love to see the space used for some type of cinematic venture similar to the Metrograph, the boutique two-screen theater — which also features a restaurant, a bookstore and a lounge — down on Ludlow Street.

In the spring of 2021, Marcello Assante was looking to open Cinema Paradiso here... a cafe, restaurant, and center for cinephiles to enjoy foreign and independent features. However, Community Board 3 would not approve a full liquor license for all hours of the space, which Assante argued was necessary to help the venture be profitable.  

UCB East has closed; what's next for their space on Avenue A and 3rd Street?

The Upright Citizens Brigade Theater's East Village outpost, UCBeast, wrapped up its eight-plus year run on Saturday night.

UCB officials blamed the "extreme costs" of operating in the space as a factor in its closing, as Vulture first reported on Jan. 9.

Starting Friday, UCB will present three nights of programing at SubCulture, a 130-seat venue on Bleecker Street. (You can find the schedule for UCB at SubCulture via this link.)



Here's a statement that UCB released after the news broke:

"Due to the long-term cost of rent, property taxes, and other expenses associated with operating a second venue in NYC, UCB has created this new experience at SubCulture to reduce the financial impact. This move allows us to continue to offer a second venue to our performers and audience. We are forever grateful to the incredible staff, performers and countless dedicated UCB-ers who have committed so much time and effort into making it possible for us to perform and view alternative comedy in NYC."

Now comes the speculation over what might take the large space here. UCB eventually took over part of the expanded Two Boots empire — the video store on Avenue A and the Pioneer Theater around the corner on Third Street...


[Image from 2002 via Cinema Treasures]


[EVG photo from spring 2009]

The Pioneer Theater, which screened indie, underground and cult fare, closed on Nov. 7, 2008. As owner Phil Hartman said at the time: "[I]t was always a labor of love and never commercially viable." The 99-seat theater opened in 2000. (Maybe Charles Cohen will buy this space for a theater too.)

Work started on the UCB space in 2009 (this post has the cargo-shorts comments goldmine — "Go back to campus, you new jack cornballs").

No sign of a retail listing for the former UCB spaces just yet.

Previously on EV Grieve:
Former Two Boots Video store "in contract" — largest available retail space on Avenue A

[Updated] Your 'Hot Chicks Room' sign update

[Updated] Resident starting a petition to have the 'Hot Chicks Room' sign removed at the Upright Citizens Brigade

Breaking: UCB will remove the 'Hot Chicks Room' sign!

'Hot Chicks Room' sign will now bring ruin to compost

Report: Upright Citizens Brigade closing East Village outpost next month

Report: Upright Citizens Brigade closing East Village outpost next month

Amid financial difficulties, Upright Citizens Brigade Theater is closing its East Village outpost, UCBeast, on Feb. 9, Vulture reports.

This tip comes to Vulture via an attendee of an all-theater meeting last night. (There hasn't been any official notice from UCB on the closure.)

Last month, UCB announced staff layoffs to help streamline their operation, as the Times reported at the time.

Pat Baer, the theater’s longtime technical director, is also leaving UCB as of Feb. 9.

After Feb 9th, I will no longer be a UCB employee. April would have been 15 years. I’m heartbroken and a bit numb. I will accept condolences, high fives, and job offers.

— Pat Baer 2019 (@patbaer) January 9, 2019

Baer also made a suggestion last night on Twitter to help save UCBeast...

Should we ask Lin Manuel Miranda to buy UCB East?

— Pat Baer 2019 (@patbaer) January 10, 2019

The venue on Avenue A and Third Street opened in September 2011 ... after so much drama (Hot Chicks Room! New Jack Cornballs!) for a comedy club. More later on all this.

Updated 10:30 a.m.

The Times reports:

U.C.B. will be partnering with SubCulture, a 130-seat Bleecker Street venue where U.C.B. will host shows on Friday, Saturday and Sunday nights — for three evenings of programming as opposed to the full seven at the East Village U.C.B., where the last show will be on Feb. 9. Shows at SubCulture, a venue that opened five years ago, will begin on Feb. 15.

Previously on EV Grieve:
[Updated] Your 'Hot Chicks Room' sign update

[Updated] Resident starting a petition to have the 'Hot Chicks Room' sign removed at the Upright Citizens Brigade

Breaking: UCB will remove the 'Hot Chicks Room' sign!

'Hot Chicks Room' sign will now bring ruin to compost

Another Urban Etiquette Sign for UCBeast

On Avenue A at East Third Street.

Previously.

Neighbors leave first Urban Etiquette Sign for UCBeast

Three weeks have passed since the Upright Citizens Brigade opened up their new theater/comedy club at Third Street and Avenue A...

And we have our first noise complaint, spotted on the East Third Street side...

In part, "Look around you. There are apartment buildings with people trying to get a few hours sleep. Start being a good neighbor and tell to those people to keep their voices down and stop blocking the sidewalk."

Well, this has quickly turned into a comedy of manners. (Offt!)

The Hot Chicks Room lives on!

Last night, as we noted, the Upright Citizens Brigade opened its East Village outpost (dubbed UCBeast) on Avenue A at East Third Street.

So we stopped by to see what was what. And, on the wall in the bar area, in plain view of everyone walking to and from church, school (think of the children!), the leper colony...

The Hot Chicks Room lives!

Well, the sign is a nod to a UCB skit. (Watch it here.) As you're probably painfully aware from this past March, a concerned resident was ready to circulate a petition to have the "Hot Chicks Room" sign removed from above the doorway on Avenue A. As the resident said: "I just find it, for this neighborhood, very inappropriate and repulsive."

[The sign BEFORE UCB removed it]

And eventually the UCBers removed the sign. In a ceremony, UCB alum Amy Poehler, presented the sign to Earth Matter on Governors Island, where the sign is presumably now offending a compost learning center.

Previously on EV Grieve:
[Updated] Your 'Hot Chicks Room' sign update

[Updated] Resident starting a petition to have the 'Hot Chicks Room' sign removed at the Upright Citizens Brigade (47 comments)

Breaking: UCB will remove the 'Hot Chicks Room' sign!