The new wave of markerting...?
And previously.
[I]nside the Holland Bar, they find small legends hanging like the smoke in the stale blue air.
Ronnie loved his unattainable Laura so much that he played "Tell Laura I Love Her" time after time after time -- $15 worth a night -- until, by resounding vote of the paying customers, the tune was banned from the jukebox forever.
Big Pete, 6 foot 6 inches and 400 pounds, downed 72 White Castles, on Aug. 24, 1983, according to a faded sign on the wall.
Larry the meatman used to set up shop and sell steaks at the bar until he forgot to tip Ernie once too often.
Ernie once talked a drag queen into dressing up as a clown and dancing on the street. It's not clear whether it was to attract business or drive it away.
Assembled on the bar stools the other day were a loquacious blond hooker; a cadre of postal workers from the post office across the street, a radio executive in a conservative suit; a Panamanian immigrant nursing his 15th cerveza, and Mario celebrating his release from jail with crisp white wine.
There was also a 53-year-old man who shoplifts to order -- just tell him what you need and get a 50 percent discount, "Bras, panties, whatever you want."
A few stools down, a tourist from Honolulu was back for his third day. "I just sort of stumbled in," he said.
At the western end, there's a signless storefront with a door falling off its hinge. It's beyond nondescript, a spot that could house a numbers hall or an ersatz squat. The storefront's smudged window, though, contains the key clue: a neon Budweiser sign nearly as old as neon.
“That's the type of bar where you can disappear,” a stranger said one day, motioning to the sign.
At the time, my roommate was ambling behind said gentleman. Words piqued ears, and I was later relayed the story.
“No one will ever find you,” he said. “It's like falling off the face of the earth.”
In the darkened rear room, which is stocked with mountains of Budweiser cases, construction workers gather 'round a video-poker machine. A middle-aged couple sits beside them, tongue-kissing. Are they adulterers? Who knows. Who will find out?
“More of our customers came to the Bendel’s location for Christmas than went to the East Village,” she said. “And I think a lot of it is because it’s freezing cold outside and nobody wants to walk however many blocks from the trains or take two buses where it’s easier to hop off the F at Sixth Avenue and — boom! — you’re right inside Henri Bendel.” [EV Grieve editor's note: Oh, the temptation to make a comment about this...]
Yet, her bittersweet saga also took a rather tasty twist.
“When we last saw each other in April, I was freaking out because I couldn’t find rent in the West Village for anything that was affordable,” said Ms. Nelson, who reluctantly shuttered her original Chocolate Bar location at 48 Eighth Avenue last spring after finding larger, less expensive digs across town. “And the weirdest thing happened. …”
Cue international economic crisis!
Eight months after abandoning her beloved but overpriced West Village, Ms. Nelson is now returning to the very same street—“never mind the same neighborhood!” she said. “Literally, diagonally across the street from where it all started and personally where I feel Chocolate Bar belongs … The West Village, for me, is home.”
Ms. Nelson has signed a new lease at 23 Eighth Avenue, taking over the current House of Cards & Curiosities, whose longtime operator is planning to retire.
As the housing downturn deepens, rental rates are falling in many major U.S. cities, including New York and Los Angeles, and tenants are finding they have greater leeway to renegotiate their leases.
Fear of losing a good tenant is often enough to make landlords reconsider their rent. Jenna Carpenter, a 28-year-old living in a $2,000-per-month one-bedroom apartment on New York's Lower East Side, didn't plan to renegotiate her contract. But once she told her landlord she didn't plan to renew her lease in March, he offered to lower her rent. They are now negotiating a cut of between $300 and $400 a month.