As we first reported back on Oct. 17, that prime northwest corner space on Second Avenue and St. Mark's Place has a new tenant — a retail outpost of DF Mavens...
And yesterday, the DFM folks sent along the official news release about this outpost...
Situated on a prime block at the corner of Second Avenue, DF Mavens’ flagship store will open in the spring of 2014 and showcase the brand’s award-winning line of dairy-free ice creams. The store will feature a wide range of vegan snack and beverages, including a full line of baked goods, fresh juices and coffee.
“We’re very excited to open our first dedicated storefront and plant our flag in the vibrant East Village food scene,” states Malcolm Stogo, a world-renowned ice cream consultant and founder of DF Mavens. “Our new retail outpost will allow us to bring delicious, dairy-free ice cream to a greater segment of New Yorkers who want vegan-friendly dessert options in time for the warm weather.”
DF Mavens also announces that four of its pint-sized non-dairy ice creams are now being carried in Whole Foods Markets at Union Square, Columbus Circle, Bowery and Tribeca. These flavors include: Shot of Java, New Orleans Salted Praline, Del Lago Chocolate and Key Lime Pie.
DF Mavens pint-sized offerings include 9 flavors that feature the highest quality ingredients and are categorized by soy-based, coconut-based or sugar-free varieties. Designed to taste as good as any cream-based formula, each flavor is handcrafted by Stogo himself, who has consulted on brands like Haagen Dazs, Stonyfield’s Frozen Yogurt and Colombo.
As you may recall, Stogo, the vegan ice cream shop on East 10th Street just west of Second Avenue, closed for business in November 2012.
Stogo opened in December 2008 at the site of the beloved A. Fontana Shoe Repair, forced out after 45 years due to a big rent hike.