The founder of Pirate's Booty is taking over the Holiday Cocktail Lounge

When we reported that the Holiday Cocktail Lounge was closing, we did mention that the bar was on the February CB3/SLA docket for a new liquor license.

Documents on file with CB offer few details about the fate of the space on St. Mark's Place, but we now know who is hoping to take over the bar: Robert Ehrlich, the founder of Pirate Brands, which makes all-natural snacks including Pirate's Booty, Smart Puffs and Original Tings.

There's not a lot of information on the CB3 forms. The applicants are calling the space a tavern, with hours starting at 11 a.m. ...

There's also mention of a "local regional menu."

What about snacks?

In addition to his healthy-snack empire, Ehrlich operated several cafes in Sea Cliff. We sent an email to a Pirate Brands media representative last night in hopes of getting more information about Ehrlich's plans for the space. So let's wait and see what's in store here...

Also, someone did fax the form to CB3 from Pirate Brands ... in case you were questioning this...

Last night at the Holiday

The current incarnation of the Holiday Cocktail Lounge closed for business after last night... Matt LES_Miserable sent along a few photos taken in the early evening... We heard that the place was packed for a good part of the night...

And now, the speculation begins as to what is taking over the space...

Last call at the Holiday Cocktail Lounge tonight

As we first reported Thursday, the iconic Holiday Cocktail Lounge is closing tonight. The building at 75 St. Mark's Place has been sold, and the people who have been running the bar since Stefan died in February 2009 are out.

And while the place had started creeping into sports bar territory (featuring the Jagerettes!) at times, we'll still really miss the Holiday.

There are all sorts of silly/absurd/funny rumors making the rounds. We'll hold off on those for now.

If you happen to go tonight, then please let us know how it was... (You have photos too?) Perhaps they'll even be another bar brawl out front, as Eater noted Thursday night.

The Holiday Cocktail Lounge is closing Saturday night

[Ben Rosenzweig/Grub Street]

We feared the worst when 75 St. Mark's Place went on the market last fall. Aside from several apartments, the building is home to the beloved Holiday Cocktail Lounge, whose future seemed shaky ever since its owner, Stefan Lutak, died two years ago.

Meanwhile, the Holiday is on next month's CB3/SLA agenda under new license applications. Suspicious, given that they already have a license.

Well. Turns out the building in in contract...

A well-place tipster notes that the Holiday as we know it will close after Saturday night. "Locks will be changed immediately."

We understand that another bar will take its place. What happens to the current appearance is unknown.

Per the tipster: "Another EV historical institution gone."

Indeed.

And now, a walk-off passage from an article by former East Village resident Mike Hudson in the Niagra Falls Reporter a few years back:

[L]ike many Manhattan dives the Holiday Lounge had its writers.

For years Allen Ginsberg had a large apartment in a building almost directly across the street, and he and other Beat writers like Jack Kerouac, William Burroughs, Gregory Corso and Herbert Huncke spent considerable time with the bookies, dope dealers, working girls and alcoholics for whom the Holiday was a second home.

[adm on Flickr via JVNY]

For further reading:
Holiday Cocktail Lounge (Jeremiah's Vanishing NY)

Why the future of the Holiday Cocktail Lounge may be in doubt

Uh-oh. 75 St. Mark's Place hit the market yesterday. It's initial asking price: $4.6 million. Here's the Corcoran listing, which is full of passages that give us the fear:

This is a rare opportunity to own a premium mixed use building on St. Marks Place. Located between 1st and 2nd Avenues, and home to the famous Holiday Cocktail Lounge, 75 St. Marks Place stands out as an excellent and flexible financial investment. The building has been owned by one family since 1973, meticulously cared for and in excellent condition. It contains the Holiday Cocktail Lounge on the ground floor (scene of innumerable TV and film shoots), 4 free market, 1400 square-foot apartments, one of which was completely renovated this year. The remaining three residential units are 2 bedroom + home office, one bathroom apartments, and are substantially below market rent, offering significant upside potential. All are very attractive, with soaring ceilings, Southern exposure, and large enough to feel like a home to any occupant. Two apartments are month-to-month, with the third lease expiring early 2012 so the rent roll is poised to increase substantially. The commercial lease is controlled by the owner, so it can be delivered vacant or the Holiday Cocktail Lounge continued. It is a long-run financial success made all the more valuable by considerable additional income as a film location. In addition, with a 4.0 FAR, there are ample air rights to expand in the event of a condo conversion, a great alternative given the paucity of condos in the area.

Got all that? One family has owned it since 1973 ... rent increase ... delivered vacant ... condo conversion. Good lord. Might as well set up the dumpster out front tomorrow morning.

OK, OK so no reason to get all doomsdayish... yet. The listing does seem to flatter the Holiday, calling it "famous" and "a long-run financial success." Encouraging? Promising?

The Holiday kept going after Stefan's passing in early 2009. While the Holiday has undergone a few changes (some cheesy promotions, several new full-screen TVs that attract the sportos), it's still a classic bar rich with East Village history.

Stefan opened the Holiday here in 1965. (It had been a bar since 1936.) Read more about the bar at Jeremiah's Vanishing New York here ...

And now, a walk-off passage from an article by former East Village resident Mike Hudson in the Niagra Falls Reporter a few years back:

[L]ike many Manhattan dives the Holiday Lounge had its writers.

For years Allen Ginsberg had a large apartment in a building almost directly across the street, and he and other Beat writers like Jack Kerouac, William Burroughs, Gregory Corso and Herbert Huncke spent considerable time with the bookies, dope dealers, working girls and alcoholics for whom the Holiday was a second home.

[adm on Flickr via JVNY]

Whatever happened to simple bar names... and concepts?

I'm thinking about some of the bars that I like in the neighborhood... Joe's, Mona's, Lucy's, Sophie's, Manitoba's, 2A, 7B ... all have pretty simple names — and concepts. Some other bars have been around long enough that I don't even think twice about the names anymore ... the International, the Blue & Gold, Mar's Bar, the Phoenix, the Grassroots, the Holiday Cocktail Lounge ...

Apparently, simplicity doesn't work anymore ... simple names, simple concepts... In the Times last week, Frank Bruni noted the three owners of the new Blind Barber on East 10th Street:

"This troika of tricksters is determined to get your attention. That’s no easy feat in the crowded downtown drinkscape, where the competition comes armed with secret entrances, hidden alleys, pharmaceutical paraphernalia, taxidermy. What’s left? A bar with barbers, it turns out."

Given the economics, I suppose you can no longer open a bar called Jim's where people could come and drink and have conversations and be profitable.

No, wait. I suppose you can no longer open a bar called Jim's where people who live in the neighborhood could come and drink and have conversations and be profitable.

So let's take a look at some of the new bars (and restaurants) that just opened or are opening very soon in the neighborhood:

1) The 13th Step



The team behind Down the Hatch is opening the 13th Step at the former Telephone Bar on Second Avenue. I posted this back in February.

The term the 13th Step means: This term is used as a euphemism for inappropriate sexual advances by a member to a newcomer in AA (such as sponsors toward sponsees).

In a post on the new 13th Step sign last week... some readers here weighed in...:

13th step. What the fuck is that, now we're gonna get all quaint and cutesy and ironic about alcoholism? Gawd sometimes I really hate people and their "creative ideas".

And!

Pretty soon we will have more bars with ridiculous flippant alcohol problem-referencing names like "The Drunk Tank", "Drunk and Disorderly's", "Alcohol Poisoning", "The Binge", "DUI"... possibilites are endless.

2) SRO

Theres's a new upscale winery coming to Stanton in the Bowery... at the former annex for the SRO Sunshine Hotel. So. The new owners tastefully decided to name this place... SRO... This name annoyed the CB3/SLA committee last Monday night, as Eater noted. (Read BoweryBoogie's coverage of this place here.)

As Jeremiah wrote about SRO: "another unfortunate appropriation of poverty-related language by caterers to the affluent. Hey, why not call it Flophouse? Or Soup Kitchen? Or Skid Row? Wouldn't that be hip? How about Scabies?"

3) The Ninth Ward



As Fork in the Road reported, the owners of Shoolbred's are taking over the former Thai on Two space on Second Avenue. Per the Fork:

"The new place will have an 1890s' New Orleans feel, with absinthe drips and classic cocktails, much like Laffite's or the Old Absinthe House on Bourbon Street. Some food — most likely, Cajun standards — will be served."

Fine, but... When I heard that name, I recalled my trip to New Orleans in the fall of 2006 — nearly 14 months after Hurricane Katrina wiped out portions of the city. A friend, who was born and raised in New Orleans, took me for a tour of the devastation in various parts of the city, including the Lower Ninth Ward. Houses had been knocked off foundations. Not much remained except some muck — layers of canal water, sewage and dirt — and mold. Doesn't make me feel like a cocktail.

On Friday afternoon, Fork in the Road noted Louisiana-transplant and writer Cajun Boy's reaction via Twitter:

A New Orleans-themed bar in NYC called Ninth Ward has opened. Maybe I'll open a NYC-themed bar in New Orleans and call it World Trade Center

4) Billy Hurricane's



In the former Rehab/Midway space (and Save the Robots) space at 25 Avenue B, an upstairs/downstairs combo is opening soon. Grub Street reported in April that the owners will open the "Bourbon. Beer. Rock'–themed Idle Hands in the basement space while upstairs a group with ties to Thunder Jackson’s and Point Break will open Billy Hurricanes, a Mardi Gras–themed bar trafficking in frozen daiquiris, Cajun food, and a signature drink that will be limited to two per person."



Billy's has a blog. The first post notes:

Once we get the kitchen finalized, among other things... we will be ready to rock!
Watch out for our opening night party... will be off the hook!
Please welcome us to the neighborhood.
Are you ready to rock!?

DNAinfo had a follow-up on Billy's/Idle Hands a few weeks back. Per Patrick Hedlund's story:

But even though its door have yet to open, the space has already been forced to contend with negative criticisms that have cast the bar as a theme-park-style venue that will attract rowdy crowds to the residential area.

"There's always going to be somebody who doesn't like it and doesn't want you there," said co-owner Rob Morton, 37 ...

Morton responded to the snipes by saying his group is simply following a long list of glitzier nightlife establishments that have flocked to the formerly gritty area.

"You can't yearn for a neighborhood that was," he said

.

Or can you?

The Holiday continues with the cheesy promotions

What, no Jagerettes?



I'll say this again:

1) I understand the fact that the beloved Holiday Cocktail Lounge on St. Mark's Place needs to make money to stay open...so why not attract the dreaded free vodka crowd.

2) Stefan never would have gone for this.

A REAL bad sign: The Jagerettes at the Holiday

1) I understand the fact that the beloved Holiday Cocktail Lounge on St. Mark's Place needs to make money to stay open...so why not attract the dreaded Saturday night crowd.

2) Stefan never would have gone for this.

PS
Well, it could have been worse, like the Jager dudes...

PSS
I've never actually seen the Jagerettes...here's a shot (so to speak) from another event that I found on the Internets...

The Holiday Cocktail Lounge lives

Not sure if these signs went up yesterday or today at the Holiday on St. Mark's Place...Good news, nonetheless. If it was open last night...anyone go in for drinks? And hooray finally for some good news.

[UPDATED: Jeremiah stops by for a drink....]

For further reading:

Holiday Cocktail Lounge (Jeremiah's Vanishing NY)

Is the Holiday over? (NYPress)

Meanwhile, don't expect to see this guy at the Holiday then

This is from a post I did last July 8. Seemed like a good time for a rerun:

We were talking about the Holiday Cocktail Lounge on St. Mark's yesterday. I later spotted this user review of the Holiday at Zagat.

Understandable...he probably wants to buy a place at the Theatre Condominiums...

A sign at the Holiday

My pulse quickened a bit yesterday when I saw a sign attached to the front of the now-closed Holiday Cocktail Lounge. I hoped that it would say:

All is well. We will reopen this Friday.

Or something like that.



Hmm.

Meanwhile, Patrick Hedlund notes the story in his Mixed Use column in this week's issue of The Villager:

The no-frills pub, between First and Second Aves., has served as a watering hole for artists and eccentrics for more than four decades. It’s worth noting that another East Village dive, Sophie’s on E. Fifth St., encountered similar troubles a year ago due to the failing health of its owner, but managed to negotiate a deal to stay open. Stay tuned.

True, though Sophie's and Mona's never closed for any business while the bars were being sold...the bars did stay in the family.

That sinking feeling

The Post gets into the dive bar spirit today, offering up its listicle of the city's top-10 dives. I can't say there are any surprises on the list. Or let's say shockers. Was glad to see the International get some love. Co-owner Shawn Dahl is also quoted. In any event, I always find such lists pointless, except when I make them. (Joking!)

Uh, here's the list:

MARS BAR, 25 E. First St.

RUDY'S BAR & GRILL, 627 Ninth Ave.

BLARNEY COVE, 510 E. 14th St.

TURKEY'S NEST, 94 Bedford Ave., Brooklyn

HOLIDAY COCKTAIL LOUNGE, 75 St. Mark's Place

MILANO'S BAR, 51 E. Houston St.

SUBWAY INN, 143 E. 60th St.

JOHNNY'S, 90 Greenwich Ave.

O'CONNOR'S, 39 Fifth Ave, Brooklyn

INTERNATIONAL BAR, 120 ½ First Ave.

Guess there are no dive bars in Queens or the Bronx or Staten Island. Anyway! Quibble away.

"Pure poo"

We were talking about the Holiday Cocktail Lounge on St. Mark's in a post yesterday. I later spotted this user review of the Holiday at Zagat.

Understandable...he probably wants to buy a place at the Theatre Condominiums...