Friday, October 8, 2010

New ad campaign preys on our worst fears: terrorism, body odor

On the 4 train.

1 comment:

Anonymous said...

I have found myself complaining about the b.o. on New York City trains in the summer, but I'll never, ever complain again after taking trains in Italy and being subjected to the worse b.o. I have ever smelled. I actually sat on a train from Venice to Rome, wrapped in a blanket of b.o. emanating from the man across the aisle from me, thinking if I worked in advertising I'd create an advertising campaign picturing this stinky guy with the tagline, "Do you want to be this guy?" and instructing men to wear deodorant.