Goat Town over on Fifth Street between Avenue A and Avenue B now has exterior signage...
Subtle enough. And, hey — how about the food? We haven't eaten there ourselves... a few trustworthy EV Grieve regulars have tried it... all say the food is quite good, though portion size seems to vary... and one commenter said that upon his visit, everyone eating and working at Goat Town looked like Luke Wilson's character (pre haircut) from "The Royal Tenenbaums."
Meanwhile, our friends at East Village Eats dined there on New Year's Eve. You can read that review here.