Friday, December 30, 2022

Pure Wine debuts on 10th Street

Photos by Stacie Joy

Pure Wine opened on Wednesday at 86 E. 10th St. between Third Avenue and Fourth Avenue. 

Christopher Freund, formerly the head sommelier at Gotham Bar & Grill on 12th Street and Betony on West 57th Street, is the owner of the retail shop.
Freund told us that he was looking to create a store "that is both casual and inviting for customers."

"I have run Michelin-starred restaurant wine and spirit programs, and now am I excited to bring that same level of service, hospitality and education to a neighborhood bottle shop," he said.
The shop is currently open Monday-Saturday from noon to 10 p.m., with a 9 p.m. close on Sundays. 

You can follow Pure Wine on Instagram here.

5 comments:

Anonymous said...

Welcome and best of luck!

Anonymous said...

Excellent addition to our nabe!

Anonymous said...

It feels good when you step away from working for someone else, especially a restaurant, and go into business for yourself. Being your own boss offers one autonomy and complete independence. I've done this before and have no regrets. I wish this young man the very best in his new venture. I will stop by soon.

Anonymous said...

Sounds fantastic. Can’t wait to stop in. Congratulations on your new venture!

Mark said...

More of us should aspire to be entrepreneurs. Take the risk and see where it takes us. Good luck to this guy. There is always a need for wine. I am sure he'll do fine given his repertoire of knowledge and confidence.