Last Friday, workers took down all that construction gear covering up the under-renovation 28 Avenue A … home soon to a New York Sports Club…
Here are two photos from Saturday…
Reader reaction was swift and brutal. For example!
• Anonymous said...
It's sure the winner in the Ugliest New Architectural Atrocity Award.
• RJJNY said...
All the verve and appeal of a multi-story car park.
• Anonymous said...
wow a big step down from International Style to suburban aluminum siding style.
• Gojira said...
You have got to be kidding me. Someone actually got paid to design this piece of crap?
• Ken from Ken's Kitchen said...
So the developer just did a major rework that turned an iconic facade into blah to attract a gym? People pay $$$ for quality period stuff and people/companies pay $$$ to do biz in a building with a period facade like that.
Feel any differently about it after a few days to get used to the façade?
And several people were disappointed to see that workers removed the familiar Burger-Klein sign in July. (Furniture seller Burger-Klein occupied the building as early as 1939.)
We were reminded that New York Sports Club took over part of the former Chopin Theater space in Greenpoint ... and they didn't actually get any style points for this rehab either...
At least they kept the eagle from the building's days as the American Theatre.
Thanks to our friend Miss Heather at New York Shitty for this photo!