[Last Wednesday via an EVG reader]
Workers arrived last Wednesday to erect a pop-up shop/stage on the Bowery at Great Jones… we took a few more photos in subsequent days…
[Photo by Derek Berg]
It's all for Nike … a Zoom City SNKRS Station — one of eight Nike shops erected around the city as part of the NBA All-Star game weekend in NYC.
Here's a description of the Station via the Zoom City website:
The ultimate destination to pick up the latest in Nike sneakers. Performance and style take over at the Zoom City SNKRS Station.
Located at 348 Bowery (at Great Jones Street), the Zoom City SNKRS Station will feature exclusive Nike footwear, apparel and accessories.
The Zoom City SNKRS Station will be open tomorrow through Sunday.
Oh, and you just can't walk up here and shop — you need to make a reservation via the Zoom City website.
And maybe this is what the box will ultimately look like? (One of the 50 workers standing around said that it will be a Nike shoebox shape…)
High heat. One spot. RSVP now for your spot at #zoomcity SNKRS Station 2.12 and 2.13. http://t.co/rBO6XEJBvz pic.twitter.com/NIhBpVOzJ4
— Nike NYC (@NikeNYC) February 10, 2015
Regardless, it's quite a production…
This corner space previously housed the Deth Killers of Bushwick pop-up shop. Before its life as a pop-up space, the corner was home of the Downtown Auto & Tire until April 2012.