13th Step owner discusses frat rap, telephone booths and bar names

On Tuesday, Billy Gray had a piece at Guest of a Guest titled, 13th Step Vs. Billy Hurricanes: Which Will Be The East Village's Most Hated Bar?

As Billy wrote, "The 13th Step is part of a massive evil empire whose leaders, unlike Billy Hurricanes', haven't even feigned interest in preserving neighborhood character. But the locals have already taken the all-important first step and admitted they have a problem with (decreasingly) out of place new arrivals."

I've been pretty tough on the 13th Step too... so, in fairness, I asked Michael Asch, one of the two senior co-owners of the 13th Step, and its sibling bars Down the Hatch, The Stumble Inn, Off the Wagon, et al, for his reaction to Billy's article...and other topics... we exchanged messages via Facebook (Michael previously invited me to the 13th Step's opening on July 6, which I did not attend) ... here's, in part, what he had to say ...

"[I found the piece] completely obnoxious ... and immature. The fact that we are being labeled frat bars and bad for a neighborhood's character is totally uncalled for and, for that matter, just plain ignorant."

On the Telephone's legacy:

"How many times are people going to say how upset they are about the removal of telephone booths and for that matter, the Telephone Bar? Has it not occurred to them that the Telephone Bar, as well as many other places that people hold onto in their memories, are going out of business for a reason?"


[Telephone photo via]

On their business model:

"My partner and I spend months and big bucks doing everything that we possibly can to build new spaces with tons of character and old-world charm. In fact, that is what we pride ourselves on.

"We end up with a classic, well-thought-out, safe environment ... a great and inexpensive venue where locals can come and eat, drink, watch sports (yes on 28 TVs -- is that so bad?) ... for just a few bucks.

"We always stay within the letter of the law, and have always run our establishments with the community in mind on many levels. We have had virtually no violations of any kind over a combined 50-plus years in New York. We get involved with many charities, both local and national, sponsor local groups and teams, and attend police precinct meetings regularly and proactively.

"We, too, are saddened by Duane Reade, Starbucks and the other big-chain-store takeovers of these neighborhoods. We are the exact opposite. We try and move with the times, by opening venues that will give value, and most important, create jobs for the city and these areas."

On coming up with the name the 13th Step:

"We do use names that make you stop and laugh, smile or, maybe in some few instances, grimace, but that is solely a marketing tool that has been successful for our formula.

"We never knew of the unofficial meaning regarding a new AA member being flirted with by current members when we chose the name. We always do a naming contest with friends, family and regulars. We get thousands of creative and comical names, and then a committee votes. [The 13th Step] was meant to be nothing more than the fictitious step that a person would take after having completed the 12-step program. They jokingly would naturally go have a beer and a burger in their local pub. Nothing more, nothing less. We polled dozens of New Yorkers who have been to, or are currently attending, AA meetings, and found 100 percent of them, young and old, to not only find the name funny, but many think it is fantastic, genius, creative, etc.

"Mind you, while we are very inexpensive compared to most other venues in NYC, we DO NOT promote binge drinking, or excessive drinking at all. We strive for great times to be had by all, in a safe and relaxed atmosphere."

International Bar owners taking over Lilly Coogan's

As I noted back in late June, a transfer for the former Lilly Coogan's space is on the docket for this month's CB3/SLA meeting on Thursday night ... And an eagle-eyed tipster notes that the telephone number on the notice hanging outside Lilly's is the same as the International Bar.

If this is the case, then this is very good news... after sitting empty for a few years, new owners Molly and Shawn reopened the dear old International on First Avenue near Seventh Street in 2008 ...the new International is one of the best bars in the East Village... a place for neighbors that's blissfully free of jackasses.

Jeremiah had a feature on the new International back in June 2008...

The 13th Step to feature 28 flatscreen TVs, 8.5-hour happy hour (and deep-fried hot dogs)

The 13th Step opens on Thursday on Second Avenue, and Thrillist has the scoop on what to expect:

Named after the AA term for hooking up with one’s sponsor, 13S's morphed the former Telephone Bar space into a down-to-business, 28-flatscreen sports spot; the booth-lined main room’s been revamped with a wood-topped bar and a brass ceiling rocking custom amber fixtures, while the the back now features two rooms that share the same spanking-new bar, but’re separated down the middle by a wrought iron gate with swinging doors, which’ll let anyone inside. In spite of eating up most of the kitchen space, the standard bar menu’s studded with adventurous booze-sponges, including bacon, egg, and cheese sliders; cheese/gravy-/bacon-smothered tots; pulled-pork-stuffed burgers; and deep fried dogs, aka rippers, which don’t need jack to tear your heart out. The drink’s fittingly straight ahead as well, with a fully stocked bar backed by 14 drafts, local bottles, and old-school cans of Schaefer, Carling Black Label, and Sly Fox IPA, which coincidentally is also crazy...delicious!

Upping the imbibery's a recurring 8.5 hr happy hour (excepting Sundays), plus daily specials like dollar drafts and half-price bombs...

And the hits just keep on coming...

Thanks to EV Grieve reader Jeremy for the tip.

[Photo via Thrillist]

Whatever happened to simple bar names... and concepts?

I'm thinking about some of the bars that I like in the neighborhood... Joe's, Mona's, Lucy's, Sophie's, Manitoba's, 2A, 7B ... all have pretty simple names — and concepts. Some other bars have been around long enough that I don't even think twice about the names anymore ... the International, the Blue & Gold, Mar's Bar, the Phoenix, the Grassroots, the Holiday Cocktail Lounge ...

Apparently, simplicity doesn't work anymore ... simple names, simple concepts... In the Times last week, Frank Bruni noted the three owners of the new Blind Barber on East 10th Street:

"This troika of tricksters is determined to get your attention. That’s no easy feat in the crowded downtown drinkscape, where the competition comes armed with secret entrances, hidden alleys, pharmaceutical paraphernalia, taxidermy. What’s left? A bar with barbers, it turns out."

Given the economics, I suppose you can no longer open a bar called Jim's where people could come and drink and have conversations and be profitable.

No, wait. I suppose you can no longer open a bar called Jim's where people who live in the neighborhood could come and drink and have conversations and be profitable.

So let's take a look at some of the new bars (and restaurants) that just opened or are opening very soon in the neighborhood:

1) The 13th Step



The team behind Down the Hatch is opening the 13th Step at the former Telephone Bar on Second Avenue. I posted this back in February.

The term the 13th Step means: This term is used as a euphemism for inappropriate sexual advances by a member to a newcomer in AA (such as sponsors toward sponsees).

In a post on the new 13th Step sign last week... some readers here weighed in...:

13th step. What the fuck is that, now we're gonna get all quaint and cutesy and ironic about alcoholism? Gawd sometimes I really hate people and their "creative ideas".

And!

Pretty soon we will have more bars with ridiculous flippant alcohol problem-referencing names like "The Drunk Tank", "Drunk and Disorderly's", "Alcohol Poisoning", "The Binge", "DUI"... possibilites are endless.

2) SRO

Theres's a new upscale winery coming to Stanton in the Bowery... at the former annex for the SRO Sunshine Hotel. So. The new owners tastefully decided to name this place... SRO... This name annoyed the CB3/SLA committee last Monday night, as Eater noted. (Read BoweryBoogie's coverage of this place here.)

As Jeremiah wrote about SRO: "another unfortunate appropriation of poverty-related language by caterers to the affluent. Hey, why not call it Flophouse? Or Soup Kitchen? Or Skid Row? Wouldn't that be hip? How about Scabies?"

3) The Ninth Ward



As Fork in the Road reported, the owners of Shoolbred's are taking over the former Thai on Two space on Second Avenue. Per the Fork:

"The new place will have an 1890s' New Orleans feel, with absinthe drips and classic cocktails, much like Laffite's or the Old Absinthe House on Bourbon Street. Some food — most likely, Cajun standards — will be served."

Fine, but... When I heard that name, I recalled my trip to New Orleans in the fall of 2006 — nearly 14 months after Hurricane Katrina wiped out portions of the city. A friend, who was born and raised in New Orleans, took me for a tour of the devastation in various parts of the city, including the Lower Ninth Ward. Houses had been knocked off foundations. Not much remained except some muck — layers of canal water, sewage and dirt — and mold. Doesn't make me feel like a cocktail.

On Friday afternoon, Fork in the Road noted Louisiana-transplant and writer Cajun Boy's reaction via Twitter:

A New Orleans-themed bar in NYC called Ninth Ward has opened. Maybe I'll open a NYC-themed bar in New Orleans and call it World Trade Center

4) Billy Hurricane's



In the former Rehab/Midway space (and Save the Robots) space at 25 Avenue B, an upstairs/downstairs combo is opening soon. Grub Street reported in April that the owners will open the "Bourbon. Beer. Rock'–themed Idle Hands in the basement space while upstairs a group with ties to Thunder Jackson’s and Point Break will open Billy Hurricanes, a Mardi Gras–themed bar trafficking in frozen daiquiris, Cajun food, and a signature drink that will be limited to two per person."



Billy's has a blog. The first post notes:

Once we get the kitchen finalized, among other things... we will be ready to rock!
Watch out for our opening night party... will be off the hook!
Please welcome us to the neighborhood.
Are you ready to rock!?

DNAinfo had a follow-up on Billy's/Idle Hands a few weeks back. Per Patrick Hedlund's story:

But even though its door have yet to open, the space has already been forced to contend with negative criticisms that have cast the bar as a theme-park-style venue that will attract rowdy crowds to the residential area.

"There's always going to be somebody who doesn't like it and doesn't want you there," said co-owner Rob Morton, 37 ...

Morton responded to the snipes by saying his group is simply following a long list of glitzier nightlife establishments that have flocked to the formerly gritty area.

"You can't yearn for a neighborhood that was," he said

.

Or can you?

13th Step one step closer to reality

The sign is up at 13th Step, the subtle new bar opening in the former Telephone Bar space on Second Avenue ...

Apologies for doing this...



[Telephone photo via]

Ghost signage at former Telephone Bar and Grill?

The exterior work on the former Telephone Bar continues on Second Avenue near Ninth Street... EV Grieve reader Miranda sent this shot along from last Friday morning, when the work was really getting started outside...



Made easier, of course, without those pesky old red telephone booths... and work continued yesterday... So... What I can't recall... is that Bar & Grill sign part of the old Telephone signage from a few years back?




It just doesn't look like signage for what is coming to this address, the lovingly named 13th Step...

Previously on EV Grieve:
The 13th Step sure to be big with the AA crowd

But there is a 25-cent cover charge

A woman walks into Sophie's early one recent evening. She sits down and orders a drink. She pulls out her phone and calls a friend. "Do you want to come meet me? I'm in your neighborhood." But she doesn't know where she is exactly. She goes outside to find the name of the bar. "Sophie's" doesn't appear anywhere out front. The women studies all the signs in the window for a moment and comes back in.



She continues the conversation with her friend. "I'm at a place called Public Telephone."

Sell phones

Back in February we wondered how long before the old red booths were removed at the now-shuttered Telephone Bar on Second Avenue...



Now East Village Feed (via Eater) has the answer... they were removed today as work on the new frat bar continues.... a reader said the booths will be sold at an auction.

Previously on EV Grieve:
Ringing in the 13th Step: Old Telephone Bar will lose its Telephones

The Telephone Bar and Grill closing after 22 years

What's coming to The Telephone Bar space? Some fratty debauchery, perhaps

Another interior shot of the former Telephone Bar

Last Monday we posted a photo that we quickly took of the former Telephone Bar's gut renovation on Second Avenue... Since then, an EV Grieve reader got inside for a much better photo of the work being done...



Previously on EV Grieve:
East Village to somehow get frattier: What's coming to the former Telephone Bar

Ringing in the 13th Step: Old Telephone Bar will lose its Telephones

Tearing up the Telephone

If you were a fan of the Telephone Bar and Grill on Second Avenue, then you may want to avoid looking at this photo... I caught a glimpse inside the bar, which closed at the end of January. Looks as if the new owners are doing a complete gut renovation of the space... they've already auctioned off most of the old fixtures and equipment....



The bar is still there, but little else remains. And on the right is a pile of what can be best described as rubble...

Previously on EV Grieve:
East Village to somehow get frattier: What's coming to the former Telephone Bar

Ringing in the 13th Step: Old Telephone Bar will lose its Telephones

Ringing in the 13th Step: Old Telephone Bar will lose its Telephones

On Monday, we wondered if the new owners of the former Telephone Bar would keep those iconic booths out front...



An EV Grieve reader talked with some workers in front of the bar. "They informed me the landmark Telephone booths will be sold at an auction soon too. So sad."

Given that the new bar coming here is named after a euphemism for inappropriate sexual advances by an AA member to a newcomer in AA... telephone booths really don't fit the theme...


[Telephone photo via]

East Village to somehow get frattier: What's coming to the former Telephone Bar

A reader passed along the news of the new bar coming to the old Telephone space... the 13th Step



From the frat-friendly folks behind The Stumble Inn, Off the Wagon and Down the Hatch.

Previously on EV Grieve:
The Telephone Bar and Grill closing after 22 years

What's coming to The Telephone Bar space? Some fratty debauchery, perhaps

Auction at the Telephone Bar

On Jan. 31, the Telephone Bar closed on Second Avenue near Ninth Street... Earlier today, I noticed an auction sign up on one of the Telephone booths...



Here's what was for sale:

MICHAEL AMODEO CO., INC. Auctrs
SELL MONDAY FEBRUARY 8, 2010 AT 2:30 PM
AT 149 SECOND AVENUE, MANHATTAN, NEW YORK CITY, NEAR 9th ST.
WELL KNOWN RESTAURANT & BAR
600Lb. Ice Machine, Blodgett Electric Convection Oven, Hobart 30Qt Mixer, Hobart Potato Peeler, 1&2 Door Refrigerators & Freezers, 3Ft Charcoal Grill, Deep Fryers, 4 & 6 Burner Stoves, Traulsen Fish File, 2 Head Espresso Machine, Coffee Urns, Upright Broiler, S.S. Sinks & Tables, Hobart Upright Dishwasher with S.S. Drain Boards, Steam Table, Bain Marie, 20 Bar Stools, 40 Tables with Old Fashioned Cast Iron Bases, 100 Chairs, Banquets, 16Ft Chef’s Line, Sound Equipment, JBL Speakers, 3 Flat Screen TV’s, POS System with 4 Screens & 5 Printers, 8x10 Aluminum Walk-In Refrigerator, S.S. Pots, Pans, Trays, China Dinnerware, Glassware Utensils & Much More. Inspection: Day Of Sale 1PM To Sale Time. Terms: Cash or Bank Cashiers Checks. 15% Buyers Premium. DCA#528663. Auctioneers Phone: 212-473-6830 or 917-776-1080.

Nothing about phone booths. Do you think the new owners will keep the phone booth motif?

The Telephone Bar hangs it up

As I first reported on Jan. 13, The Telephone Bar & Grill on Second Avenue near Ninth Street, an EV mainstay the last 22 years, was closing at the end of the month... there was an "end of the era" farewell Sunday night for regulars...and today, the bar was papered over...awaiting its new tenant, something from the owner of Down The Hatch, among others...

My post on Jan. 13 solicted several reader comments...an outpouring that took me by surprise...

Previously on EV Grieve:
The Telephone Bar and Grill closing after 22 years

What's coming to The Telephone Bar space? Some fratty debauchery, perhaps

What's coming to The Telephone Bar space? Some fratty debauchery, perhaps

At the December CB3/SLA meeting, the following item was on the agenda:

Mitchell Banchik, 149 2nd Ave (currently Telephone Bar); full liquor, transfer ownership

Mitchell Banchik owns such bars as Gin Mill, Jake’s Dilemma and Down The Hatch in the Village.

Have you seen Down the Hatch's slogan?

The Telephone Bar and Grill closing after 22 years

An EV Grieve readers points us to the Facebook page of The Telephone Bar and Grill on Second Avenue between Ninth Street and 10th Street... where this message awaits:

In case you haven't heard: Telephone has been sold will be closing on Jan.31st.
This is a special invite to all Telephone family past and present who have shared in so many memories. All are welcome!!

[Telephone photo via]

Giving thanks one week early: Port 41 edition

Thank God that dingy little corners of New York City still exist that house the likes of Port 41.



To hear some people describe Port 41, you'd think they had been hanging out upstairs with Dean Stockwell and Dennis Hopper at This Is It in Blue Velvet. Hardly. C'mon, the place has a Web site and flat-screen TVs showing sports, mind you. But! Depending on what time of day (they open at 10 a.m.!) you hit Port 41, conveniently located underneath the Port Authority bus ramp on the north side of 41st Street near Ninth Avenue, you may sense a menacing undercurrent. Which I find comforting. Anyway, any place located 100 feet from Port Authority will attract a variety of interesting characters. Like the hustlers with some great "I-just-got-out-of-prison-can-you-loan-me-$50-I'll-pay-you-back-next-week" stories. Or the people who wander in and stay a suspiciously long time in the men's room.



So there are plenty of attractions here. The beer is mostly reasonable. And, like Rudy's, there are free hot dogs. Which I've never actually tried. Not to mention the bartenders wear bikinis. (Yes, yes -- a few other places in Manhattan have bikini-clad bartenders...)




Has the place has been spruced up a little bit? There are now three 42-inch flat-screen TVs strategically placed around the bar. And weren't there more pool tables in that huge back room? And has there always been a neon coat check sign? (Usually not in a bar-reviewing mode when I'm here.) That's OK. Despite the newish additions, Port 41 still looks on the, uh, rundown side. Which I also find comforting. I'm sticking to one of the booths, by the way. The stuffed hippopotamus is still mounted on the wall. And hey, where did that MP3 juke come from? Ohh! Van Halen! Slayer! Perfect! Now if I could only see.



I hesitated writing about Port 41, which took over the space that once housed Tobacco Road and Savoy Road. But I want to appreciate this place while it's around. In any event, given my most frequent visits, it's hardly a secret. The after-work crowd was split between construction workers and back-slapping chuckleheads in shirts and ties. (And several women in office attire.) Everyone got along just fine, too.

Oh, there's this. My failed attempt at capturing a little slice of the evening, and the people singing along to Van Halen's "Unchained."



[The bikini photos are via Dive In New York City. It was too dark for my shots. Of the bartender]

Bonus!
Reviews of Port 41 by the always entertaining yelpers at Yelp:

I think I have officially found the shadiest bar in New York.. Death Metal blaring, the waitress looked like a meth head, was wearing a bikini top.. Another girl in a bikini top sat there getting felt up by this disgusting guy.. And when I say being felt up, it was close to nudity.. All the while he kept saying "I am the devil, you are an angel, do you want to f*ck the devil" He kept saying this over and over again.. He eventually slammed a bottle of beer on the ground and thats when I left.. This was at 4 pm mind you..
The place was completely dark, it was so weird.. If you are looking for trouble, I think you can find it there.. Its directly across the street from Port Authority, I couldnt imagine this place after dark..

One star? Jesus! This sounds like a rare six-out-of-five-star review!

Here's a more reasonable three-star review:

Probably one of the crappiest dive bars left in Midtown. So crappy it was entertaining. Some homeless guy was passed out in the booth behind us. The bartender was wearing a bikini top, and the crowd was entirely men and some looked like they were on drugs. Drink prices were on the cheap side.

And FIVE stars:

As you read my review of Port 41, please imagine that I am speaking these words to you in a heavy German accent and it is 1925 and the Velvet Underground's "Sister Ray" is playing on the jukebox.

I realize that this request is as strange as it is impossible, but that is Port 41: strange and impossible. You see, Port 41 should not be. Port 41 is the giant hippo head hanging on the wall. It is missing an eye, and it wants you to stay for another round. Port 41 is the homeless kid, who says he is a marine. He has dirty finger nails,and says he has a Polynesian wife he married on the telephone whom he has never seen.

This doesn't even begin to explain Port 41. Go there and you might find dullness, you might find horror, or you might find magic. Anything is possible.