From The Wall Street Journal today:
As the economy sputters, bartenders are going back to school -- in bartending.
Several organizations, including the world's second-largest liquor maker, have begun offering graduate-style courses to certify drink makers as "masters" of the craft. These programs, which mimic those that anoint wine buffs as sommeliers, aim to help students find gainful careers in the bar or spirits industries as well as further legitimize the profession.
Designers of the new courses hope to fill the nation's bars with a greater number of sophisticated drink makers, which in turn might attract greater numbers of sophisticated drinkers.