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So, what did they do right that Van Leeuwin got wrong? Every time I walk by VL they are empty??
Mighty neighbourly of Butter Lane to start selling ice cream. Can't wait for Big Gay Cupcakes.
Yeah, and Van Leeuwen is much better ice cream, but Big Gay built up a really great (wait for it -- shudder) brand over the couple years they've been out with that truck. They're fun, they have that brilliant logo, their name feels mildly subversive even in an age when teh gays can get hitched and join the Army just like anyone else. They built a massive Twitter following studded with cool celebs. They've just built up a lot of goodwill. And the Salty Pimp is kind of deviously brilliant. Whereas Van Leeuwen is just really great ice cream very tastefully presented. They're both great local businesses and I hope they will both thrive and continue making us fat for many years to come
This is only temporary. Those lines are probably due to it being NYU move in week, on those lines I saw plenty of NYU tshirt wearing kids and their parents.
There was no line when I walked by on Monday, and I'm glad I tried it...
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