The Pinky's Space neon is up at 70 E. First St. just west of First Avenue... this will be the first location for Pinky's, which has ambitious plans to open multiple outlets near commuter hubs (here being across the street from the F stop).
Here are details from a crowdfunding campaign for the business:
Pinky's will be a GRAB & GO food chain offering a 7 item menu with multiple locations located in small venues (approximately 150 sq/ft) next to high traffic NYC subway stations. We will offer healthy Southern American & French style cuisine served hot and packaged fresh in vibrant packaging creatively designed for easy commute and convenient dining.
The Pinky's team is Wesley Wobles, a personal chef and cookbook author, and Mimi Blitz, who spent nearly two decades working for her mother's catering company and bakery in New Orleans.
Pinky's has a website here. No word on an opening date.
The space previously (and briefly) served as a gym for Marcus Antebi, the Juice Press founder-CEO who opened his first store next door in April 2010.