As someone who has been sunburnt, I find this name offensive. Days after the sun exposure, my skin has peeled, and seemingly no amount of aloe and lotion has... Ha... but seriously, according to Grub Street:
Co-owner Taavo Somer affixed a short, blank-slate name to a modern, utilitarian design: a to-go counter situated to expedite takeout orders, communal seating for quick lunches, and an upstairs dining room equipped with booths of all sizes. The all-day menu offers egg dishes like the Yosemite (poached, with succotash), a “build-a-biscuit” program, and blueberry-and-corn shortcake, plus soda-fountain drinks and Stumptown coffee. Dinner ... to come
Meanwhile! Yesterday, as Eater noted, the plywood covering the windows came down...
The sign on the door reads "opening soon."