CBGB Founder’s Estate to Auction Brand Tied to N.Y. Punk Club
The CBGB brand will be sold by the estate of Hillel “Hilly” Kristal, founder of the New York rock & roll club that launched the Ramones and other punk acts.
Streambank LLC was hired to sell intellectual property rights related to the CBGB brand, the bank said yesterday in an e-mailed statement. The assets include trademarks, domain names, recordings and artifacts from the club, which closed in 2006.
The brand still resonates worldwide and could be used for new opportunities in live clubs, apparel and interactive media, Streambank said. The acronym stands for “Country Blue Grass Blues.”
“We’re expecting it to trade well in excess of a couple million,” said Jack Hazan, a principal in Needham, Massachusetts-based Streambank, which specializes in intangible asset transactions.
Now I'm trying to think of the worst CBGB-related branding opportunity...