The signage has arrived for Ikinari Steak at 90 E. 10th St. between Third Avenue and Fourth Avenue...
This will be the first U.S. location (there are more than 100 worldwide) for the popular Tokyo-based restaurant. The concept: Diners stand and basically eat really quickly.
Here's more on Ikinari Steak and its owner, restaurateur Kunio Ichinose, via The Financial Times:
Customers stand at 1m-high tables and order the precise number of grammes desired. The cost — Y5/gramme for rib-eye to more than Y10/g for sirloin — gives customers what Mr Ichinose claims is a vital sense of control.
Everything is calculated for speed of throughput and optimal use of limited ground floor spaces in key city locations. The height of the tables, Mr. Ichinose demonstrates by jumping up and miming, has been calibrated so that diners are unlikely to put their knives and forks down between mouthfuls. He pulls out a smartphone, which funnels him real-time CCTV footage of all the restaurants, to show this happening.
Press materials for this first U.S. location note the following:
The idea behind Ikinari Steak is to serve “super thick” high quality meats quickly and economically, therefore people stand while consuming their steaks. It’s a fun, interactive, communal, and brand new experience for New Yorkers! This is what is called "J-Steak" (Japanese style steak), a phrase coined by, and being introduced to New York by Ikinari Steak. Three cuts of Choice Beef are offered at a minimum of 12 or 14 oz.: ribeye, sirloin, and filet, cooked on an open-fire, served with corn, and presented sizzling on a cast-iron platter. Guests can choose to add more to their steaks at an extra cost. Therefore, any tenth of an ounce increment above the minimum is possible, as all steaks are cut to order. Lunch will offer a set meal of a 14oz Chuck Eye Steak with salad, soup and rice for $18.
The restaurant, designed by Idea+ Corporation in Tokyo, Japan, and Goodspeed Architects in NYC, has 40 standing stations and 10 table seats. The same loyalty program, so popular in Japan, will also be offered in New York. It's a "beef mileage card" app that allows diners to track how many pounds of steak they’ve eaten and ranks them against other regulars.
The original opening date was November... so not sure what the new date is. Soon?
This address was home to the steakhouse Prime & Beyond until last summer.
Previously on EV Grieve:
On 10th Street, Prime & Beyond has closed; popular Japanese steakhouse coming