So he has decided to drop his plans for Sea on A here. Instead, Masco will be opening the first Manhattan location of his B.A.D. Burger in South Williamsburg. (The BAD stands for Breakfast All Day.)
"There will be a dessert bar, a juice bar, breakfast all day and basically the same menu as the one we opened in Williamsburg," Masco told me via email. "There will also be Xbox, Playstation TVs in the back room as well as a few vintage games like Asteroids or Pac-man. We may apply for a beer and wine license down the line."
He added that they're "very vegetarian and vegan friendly." He hopes to be ready to open in four weeks.
You can read New York's review of B.A.D. Burger here. Eater takes a look at the "nutzo" Brooklyn B.A.D. menu (BBQ Shrimp Pancakes!) here.