Per the article:
The new label, Other Music Recording Co., will be an imprint of Fat Possum, the Oxford, Miss, record label that has such bands as Youth Lagoon and Smith Westerns in its stable. Its first release will be a 7-inch vinyl record by an obscure Brooklyn indie-pop band called Ex Cops, coming out on April 24.
Read the whole article here.
Oh, wait! Pitchfork broke the news earlier this afternoon.