Ikinari Steak officially debuts today at 90 E. 10th St. between Third Avenue and Fourth Avenue.
As previously noted, this is the first U.S. location (there are more than 100 worldwide) for the popular Tokyo-based restaurant. The concept: Diners, particularly in-a-rush office workers, stand and basically eat quickly.
The restaurant is getting the full-court press treatment. There are previews galore. Here's more via Eater:
Besides the standing portion of the meal, dining at the restaurant is intended to be an interactive experience. Patrons choose their cut of meat by the gram, and a butcher cuts and weighs it right in front of them. They cook it only one way, rare. The steak then arrives at the table on a sizzling cast-iron platter, where people can choose from a dizzying array of sauces, dressings, and other additives to top their meal.
It’s just the beginning of the chain’s presence in New York. Ambitious founder Kunio Ichinose and his stateside operations manager Takashi Tsuchiyama want to open 20 more locations in Manhattan in the next five years.
There are only a few things you need to decide about your steak. First, the cut, choosing between decadent Japan Cut Ribeye, meatier Sirloin or tender Filet. Next: size. Steaks are cut and priced to order, ranging anywhere from 300 grams (10.6 ounces) of Ribeye for $27 at 9 cents a gram, up to 1,000 grams (35.3 ounces) of Filet for $110 at 11 cents a gram.
At each station wait a bevy of different sauces and condiments, though steaks are already garnished with a garlic paste and fried garlic chips. Thermoses of J-Sauce, a soy sauced-based umami bomb, are table-side—you'll understand why they provide you with paper aprons once you've drizzled it all over the meat. There are also tubs of wasabi (very good on steak), salt/pepper, garlic and a sweet Ikinari steak sauce.
And the Daily News:
Come for the meat, but don’t underestimate side dishes like a sublime, steaming hot plate of garlic white rice sizzling with corn, pepper and chunks of beef. Even the salad dressings, like a sweet onion variety, are tasty.
In our road test this week, standing while eating steak wasn’t much of a challenge, though at $30 or so for a regular-sized sirloin or filet mignon, prices are only a little less than restaurants with a little more comfort.
The lack of pretensions - and the no-tipping policy - were a definite plus, though.
There were congratulatory flowers out front yesterday...
... and a spy pic inside the other evening...
The restaurant does include 10 seats, if you want to stand out and sit while dining here.
Find the menu here. Ikinari Steak is open from 11 a.m. to 11 p.m.
Previously on EV Grieve:
1st sign of Ikinari Steak, the quick-serve, no-seat steakhouse coming to 10th Street (29 comments)
On 10th Street, Prime & Beyond has closed; popular Japanese steakhouse coming