A video of surveillance footage had been making the rounds on
Reddit titled "Trying to shoplift when the owner is there get's you instant karma." (Update: The video has been removed. And thanks to the EVG readers who shared the link in recent weeks.)
In the 25-second clip dated from March 24 at 7:26 a.m., a man wearing a cowboy hat and a hoodie reading "Players only love you when they're playing" is seen grabbing a man trying to leave Key Food on Avenue A and Fourth Street without (presumably) paying for several 6-packs of White Claw.
The cowboy grabs the would-be thief and slams him against the exit wall... the man drops the White Claw in the process... and the cowboy chases him away ... and the cowboy impressively never loses his hat in the process...
Key sources tell us that the man regularly (and allegedly) shoplifts White Claw and other items and is well-known to employees. (Earlier this year EVG contributor Stacie Joy witnessed a man walk out of the store with the hard seltzer ... and employees didn't attempt to stop him. It's not clear if the person in the video is the same person Stacie saw.)
There was speculation about the identity of the White Claw Vigilante. Web sleuths are curious about who uploaded the video to Reddit — and why. To send a message to any future Key Food shoplifters? A Reddit user named "scottonaharley" is listed as the uploader.
A Key source said the video surveillance system is in a manager's office, which is locked downstairs; few people have access to this space.
We're told the man in the hat is Scott Schubert, who has a management role within the Key Food family. He happened to be at the supermarket on this day. Schubert saw the White Claw thief shoving longtime employee Utpola as he headed for the exit.
Stacie reached out to Schubert as well as Ben Mandel at Key Food parent company MAN-Dell Food Stores, Inc. for comment.