The only post today about Citi Bikes, most likely

Only because this has been a recurring theme in the comments here in various posts about Citi Bikes (namely branding and what Citi is getting out of this) ... a reader shared this link to a Digiday article titled Citi Gets Serious Brand Mileage From Citi Bike.

Excerpt!

Just over two months into the Citi Bike program, it seems like the $41 million dollar six-year sponsorship is on its way to paying off. Citi Bike is, in many ways, the definition of branded utility.

“So far, everything is pointing in an extremely positive direction, more than I would have expected,” said Elyssa Gray, head of creative for North America marketing at Citi. “The way that the city has embraced the program is truly remarkable.”

According to Gray, Citi got involved with the bike-share program because the bank felt that the program was consistent with what the Citi brand stands for: progress and helping people achieve goals.

“Citi’s home base is here in New York, and we want to make sure that people who live in New York City feel the value that Citi is bringing to this community of ours through this green initiative,” she said.

Read the whole article here.

[Updated] The Joe Strummer mural is gone

[Bobby Williams]


[Via an EVG reader]

The iconic Joe Strummer mural that has graced the side of Niagara on East Seventh Street and Avenue A since the spring of 2003 is gone. Workers renovating 132 E. Seventh St. blasted the mural into oblivion today.

Graffiti artists Zephyr and Dr. Revolt created the mural several months after the Clash singer's untimely death in late 2002.



The mural originally looked like this...


Dr. Revolt updated the mural in February 2009...


Lately, Joe wasn't looking so good. And workers told residents that they'd have to wipe out the mural while restoring the building...



Still.

Here's my last photo of it from Saturday night...



I've heard that the folks at Niagara plan to have Dr. Revolt recreate the mural as it originally looked, though there hasn't been any official confirmation of that.

Updated:
A mural will return.

RIP.

Previously on EV Grieve:
Joe Strummer gets a splash of Niagara

Joe Strummer gets a new look, skyline

[Updated] Joe Strummer would have been 60 today

Last sign of the cross at Mary Help of Christians

EVG reader S. Wylie took this sequence of photos as the workers lowered the second dome/cross from Mary Help of Christians on East 12th Street this morning...

Morning sky

[Second Avenue via peter radley]

[East 7th Street via EVG]

Gut renovation at the former 9th St. Bakery

Renovations are underway at the former 9th St. Bakery, which closed June 9 after 87 years in business. Workers have removed the awning and gutted the interior. No official word on what's taking the space. Bakery owner Oleg Kucherenko had said that a juice/smoothie place was going to be the next tenant.

Previously on EV Grieve:
Reader report: 9th St. Bakery is closing after 87 years

Pride and Joy's unpaid electric bill

News came down last week that celebrity chef Myron Mixon was leaving the BBQ restaurant that bears his name... in the subsequent lawsuit, Mixon is accusing his partners of trademark infringement, breach of contract, and misappropriation of name and likeness, among other things.

All this has thrown into doubt the future of Pride and Joy BBQ in the former Lucky Cheng's on First Avenue... while matters are still being sorted out, someone from the group may want to pay ConEd — a notice on Pride and Joy's front door shows that they have an unpaid bill of $4,900.

Previously on EV Grieve:
Myron Mixon's Pride & Joy BBQ now in the works for the former Lucky Cheng's space

Myron Mixon lawsuit puts opening of Pride and Joy BBQ in question at former Lucky Cheng's space

Pride & Joy BBQ update; and one idea for Dolly Parton drag queens and bathtub moonshine

A good Block

As you may have noticed, Block's Vision care is now open adjacent to Block Drug Stores on Second Avenue and East Sixth Street... a welcome sight (heh) in an increasingly chain/franchise-filled city... The shop takes over the space previously held by Jack's Luxury Oyster Bar.

Affaire has closed on Avenue B

Several tipsters have pointed out that Affaire recently closed on Avenue B... Calls to the restaurant go unanswered — the number is no longer in service. However, an employee confirmed the closure to a reader, noting that management was not sure if they would reopen a new concept in the space.

Most recently the French bistro and lounge had only been open on Friday and Saturday... and they had curtailed food service for the summer...



Affaire took over the China 1 space in December 2010.

Portals come and go on Avenue A

On Saturday night, The Free Art Society celebrated the arrival of Portal No. 6 in Tompkins Square Park...



... a ceremony that included various dancing sirens and pirates...





... the group headed over to 100 Avenue A between East Sixth Street and East Seventh Street for the official unveiling...









[Thanks to Jim Flynn for the above photos. Find more of his work here.]

-----


[Bobby Williams]

Earlier on Saturday, co-creators Nicolina and Pérola Bonfanti passed along word that someone removed/stole Portal No. 5 that they unveiled the previous week along 100 Avenue A ... (Every Saturday this summer, the pair will unveil a new portal. Participants have an opportunity to find one of 64 keys that gives them access to a final event on Oct. 5 that will reveal what the whole puzzle means.)

However, later that afternoon, Nicolina and company replaced Portal No. 5... (Boxcutter Design on Avenue C is helping out by printing replacements.)

-----

Now, as of yesterday, both Portals are missing from Avenue A ... the latest theft/removal of a portal...



-----

GammaBlog has more photos and video from Saturday evening.

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Check out the 13 Portals website for more info. Read more about Nicolina here.

Week in Grieview

[First the lights, then the sheets]

Stealing a bike on East 13th Street (Tuesday)

Watch the Birdman of the East Village (Monday)

Long-stalled lot on East 8th Street will yield 9-story residential building (Thursday)

Out and About with Richard "Handsome Dick" Manitoba (Wednesday)

Update on injured East Village Farm and Grocery florist (Friday)

Opening of Pride and Joy BBQ in doubt (Monday)

Dolly Parton drag queens and bathtub moonshine? (Tuesday)

RIP Tim Hortons (Friday)

Lyric Diner replacement closes (Thursday)

RIP Nestor? (Wednesday)

The going rate for St. Mark's and Second Avenue (Tuesday)

Archie and Sons has opened (Monday)

Cronut™ delivery service (Monday)

What's rising at 227 E. 7th St. (Wednesday)

It didn't rain on the movie Thursday night (Thursday)

Docking station blues (Friday, 41 comments)

What's in store for 212 E. 14th St. (Tuesday)

Closure on the East 2nd Street laundromat saga (Monday)

New no-frills Citi Bike docking station arrives on East 11th Street

Here's one way to solve that Citi Bike docking station overcrowding problem — just open your own! EVG reader JSS shared these photos from this morning on East 11th Street between Avenue B and Avenue C...



Reader Chris M. notes that the three bikes are actually locked up together...





Says Chris: "Not sure what happened but my guess is that the riders couldn't find an empty docking station, gave up, and took the bikes home."

Meanwhile, we're still calculating the overtime fees...

Today in photos of people dressed like Santa Claus on East 13th Street

At Second Avenue. Lousy photo, but I was afraid to get any closer ... in fear of being trapped into a pub crawl.