
On Tuesday, we noted that a new branding/marketing campaign is in the works for the luxury condos at 277 E. Seventh St. near Avenue D.
The place hit the market in early October, though, to date, none of the six units have sold.
So there's a new broker as well as a new name for the building — Seven East Village.
And now, as our friends at Curbed noted, there are new marketing materials to showcase these million-dollar homes.
Behold Mr. Seven East Village ...

Not even sure where to begin with this one. Well, let's start by asking why First Avenue at St. Mark's Place is subbing for East Seventh Street and Avenue C — and not even Avenue D where No. 277 is nearest.
Your turn.
Previously on EV Grieve:
277 E. 7th St. condos rebranded 'Seven East Village,' and will feature a bike-sharing program (23 comments)