Random shirtless, bearded guy on a bike now helping market luxury condos at 277 E. 7th St.

On Tuesday, we noted that a new branding/marketing campaign is in the works for the luxury condos at 277 E. Seventh St. near Avenue D.

The place hit the market in early October, though, to date, none of the six units have sold.

So there's a new broker as well as a new name for the building — Seven East Village.

And now, as our friends at Curbed noted, there are new marketing materials to showcase these million-dollar homes.

Behold Mr. Seven East Village ...



Not even sure where to begin with this one. Well, let's start by asking why First Avenue at St. Mark's Place is subbing for East Seventh Street and Avenue C — and not even Avenue D where No. 277 is nearest.

Your turn.

Previously on EV Grieve:
277 E. 7th St. condos rebranded 'Seven East Village,' and will feature a bike-sharing program (23 comments)

Veniero's turns 120 with free cookies today; plus carolers caroling

The venerable Veniero's is celebrating 120 years at 342 E. 11th St. today.

And Veniero's is making it a dual anniversary, as Lisha Arino at DNAinfo reports:

The East 11th Street bakery will hand out about 340 cookies designed to celebrate two milestones: 120 years since the shop opened in its current location in 1894, and 120 years since the Third Street Music School Settlement opened in the neighborhood as well.

The cookies will feature the two groups' logos, as well as the words “Celebrating 120 Years 1894-2014," said Robert Zerilli, co-owner of Veniero's.

“They’re big cookies, the size of your hands,” Zerilli said.

And they'll be some outdoor caroling by the school's students ... here's a map with the caroling info...

People apparently are enjoying their bone broth to go on 1st Avenue

[EVG file photo]

Hearth chef/owner Marco Canora added a new to-go window (door?) on the First Avenue side of the restaurant back on Nov. 3.

And people seem to like his bone broth and soups, which cost between $4 and $9. Crain's reports that the to-go business, called Brodo (Italian for broth), is attracting 200 customers a day.

Eater notes that the demand is such that Canora had to install a second stove for Brodo inside Hearth at East 12th Street.

Back to Crain's:

Mr. Canora said his new concept comes as the result of personal health issues, the rising popularity of broth and a desire to utilize Hearth's unused space. After January, he hopes to add vegetarian and seafood broths. He also plans to operate Brodo year-round. For the summer, he's considering serving refreshments such as tomato juice as well as a cucumber-fennel concoction, both with broth ice cubes.

Avenue C's North Pole

A few photos via Bobby Williams showing La Plaza Cultural's transformation into the North Pole (NoPo?) on the southwest corner of East Ninth Street and Avenue C ...



This is all ahead of a holiday party on Saturday from 4-6 p.m. featuring cocoa, Santa, a toy drive, etc.



And while you're over here, check out the Ninth Street Community Garden across the Avenue ... which is equally decked out for the holidays...

Rejected headlines:
Today the North Pole, tomorrow Midtown South

Buy some art tonight at the Cherry Tavern

The VolaVida Collective is hosting a one-night only art show tonight at EVG favorite Cherry Tavern.

They'll be work on display and for sale from HEKTAD, SFA UNO and Chris Prandy. (Any art that doesn't sell will be available at the VolaVida website.)

This is the first show for VolaVida, formed by East Village resident Kate Ruby Klenfner and her partner Maurice Infinite.

"We're going to have monthly shows. Mostly at Cherry Tavern, but the one in January will be at a big photo studio in Chinatown," Klenfner tells us.

And why the Cherry Tavern as a venue?

"We want to do shows in 'real' NYC spots. The gallery model is dead," she says. "We both love Cherry Tavern, and, if we can help them make money, that would be great."

A to-be-determined percentage of the proceeds tonight will go to the National Fibromyalgia Association.

Oh, and Cherry Tavern is at 441 E. Sixth St. between Avenue A and First Avenue. The show starts at 7 p.m.

Out and About in the East Village 2014 recap

Since Aug. 1, 2012, East Village-based photographer James Maher has interviewed a variety of residents for our feature Out and About in the East Village.

Thank you to James! (And thanks to Stacie Joy who filled in when James was traveling). And thanks to everyone who took the time to be interviewed... So here's a look back at our subjects from 2014... we'll be back with a new Out and About in the East Village on Jan. 7.



Jan. 15 — Barbara Sibley

Jan. 22 — Alex Harsley, part 1

Jan. 29 — Alex Harsley, part 2

Feb. 5 — Tom Clark

Feb. 12 — Dawn Haberman

Feb. 19 — Mike Stuto

Feb. 26 — Dina Leor

March 5 — Eric Danville, part 1

March 12 — Eric Danville, part 2

March 19 — Margery Teplitz

March 26 — Pamela Joy

April 2 — Recap

April 9 — Jon Gerstad

April 16 — Oops!

April 23 — Bill Gerstel

April 30 — Karen Fleisch

May 7 — Kathy Kemp and Kimberle Vogan

May 14 — Alan and Beverly Lefkowitz

May 21 — Yehuda Emmanuel Safran

May 28 — Christopher Reisman, Part 1

June 4 — Christopher Reisman, Part 2

June 11 — Anthony Rocco

June 18 — Tim Floyd Young

June 25 — Kate

July 2 — Slackers!

July 9 — summer recap

July 16 — Alex Shamuelov

July 23 — Lauren Edmond

July 30 — Melissa Elledge, part 1

Aug. 6 — Melissa Elledge, part 2

Aug. 13 — Gary Bell

Aug. 20 — Jack Sal

Aug. 27 — Ellen Turrietta (80 comments)

Sept. 3 — Jamie, the check cashing guy

Sept. 10 — Satie Saurel

Sept. 17 — Mike Schweinsburg

Sept. 24 — Michael “Mikey” Cole, part 1

Oct. 1 — Michael “Mikey” Cole, part 2

Oct. 8 — fall recap!

Oct. 15 — Wasim Lone

Oct. 22 — Elissa

Oct. 29 — Gigi Watson

Nov. 5 — Kim Kalesti

Nov. 12 — Ben Bahud

Nov. 19 — Elinor Nauen

Nov. 26 — Thanksgiving break

Dec. 3 — Arthur Nersesian, part 1

Dec. 10 — Arthur Nersesian, part 2

The former Peter Stuyvesant Post Office will yield to an 8-story residential building

[EVG file photo]

The first new building permit has been filed for the former Peter Stuyvesant Post Office on East 14th Street. Plans are calling for an 8-story residential building with ground-floor retail here just west of Avenue A.

According to the DOB, the building will be 96,000 square feet, with 8,655 square feet designated for the retail space. Plans also show a total of 114 apartments.



SLCE Architects are listed as the designer of record. (Any renderings floating around out there?) That firm's résumé includes such high-profile projects as the Bloomberg mothership on Lexington Avenue and the Top of the Rock observation deck at Rockefeller Center.

Demolition permits were ordered in October to bring down the post office and the former Stuyvesant Stationery shop next door.

This post office branch just west of Avenue A closed for good in February. The USPS is leasing the former Duane Reade at 333 E. 14th St. for retail services.

No word on when the demolition might start.

Previously on EV Grieve:
Today in rants: the Peter Stuyvesant Post Office


[Photo by Gian G. via Yelp]

Meanwhile, at everyone's favorite local post office branch...

UPDATED: Did you hear the rumor about the Peter Stuyvesant Post Office branch closing?

Report: Closure of the Peter Stuyvesant Post Office is pretty much a done deal

First sign of more development on East 14th Street?

Asbestos abatement to begin at former Peter Stuyvesant Post Office

Davey drill arrives ahead of rumored development at former East 14th Street post office

Former Peter Stuyvesant Post Office slated to be demolished

Witness to a tragedy in Tompkins Square Park

[Image via TSP3A]

On Monday afternoon, 39-year-old Aleim Perkins of Harlem was playing with his niece in Tompkins Square Park.

Some time around 4 p.m., witnesses said that he started pushing an empty tire swing, which struck him in the face and knocked him out. He was rushed to Beth Israel, where hospital officials said he was dead on arrival.

An EVG reader was in the playground off of East Ninth Street at Avenue with his child when the incident occurred. The reader shared this:

I can't being tell you how devastated I am at the tragic death of this man.

I noticed him horsing around with the kids.

My back was turned when the incident occurred and I wasn't aware that anything had happened until I heard the playground go eerily silent.

When I walked over to see what happened, he was lying still on the ground. Someone immediately called 911 and one of the parents who had emergency training assisted Mr. Perkins, who was unconscious and unresponsive. It's tough to judge in retrospect but it couldn't have been more than 5 minutes from the time of the incident until EMS was assisting him.

This is the first time I've seen him at the playground, but I did notice the fun he was having and the joy in his face just seconds before he was struck. He was just goofing around and a one-in-a-million accident took this poor man's life.

You can read more about the story at DNAinfo.

Previously

Updated 8:11 a.m.

The Post notes that Landscape Structures, which manufactures the Arch Tire Swing, has previously sold unsafe playground equipment, prompting recalls of swings and slides in recent years. A Parks Department spokesperson said that they are investigating the tragedy ... and wouldn't say if the Department planned on removing the swings.

Updated 9:34 a.m.

According to another resident: "[He] was shadow boxing with the tire and ducking as it swung back. He was pushing it very hard. It's very unfortunate that it happened however."

Construction watch: 22 Bond St.

Just pointing out some activity at 25 Great Jones/22 Bond St., a long-dormant site that saw a handful of concepts (hotel!) and ownership partners through the years.

Now, though, the project has new life as a 6-unit condo, as The Commercial Observer reported back in the spring. (The building is officially 22 Bond Street, though it's also known as 25 Great Jones since the property extends through the block.)

Here are details via the Observer to refresh your memory:

BKSK Architects designed the exterior and TKA Studio is designing the interiors. The façade will be made of glass and Corten steel, or weathering steel, the same material that was used for the exterior of Barclays Center. The Lafayette-facing side will be painted with a huge abstract mural by artist José Parlá.

The rendering on the plywood points to a September 2015 completion.



Updated 8:28 a.m.

Thanks to a reader who passed along a link to a post on The Real Deal that reveals the pricing:

All told, the building at 22 Bond Street/25 Great Jones Street in NoHo will have six duplex units ranging in price from $9.26 million to $19.88 million ...

Pricing starts at $3,200 — a foot.

Previously on EV Grieve:
Your chance to buy a boutique hotel on Great Jones

25 Great Jones St. returns to the land of undead developments

Prime corner space on 12th and B asking $10k a month

We recently noticed that there is a new broker for the long-empty retail space on the northeast corner on Avenue B and 12th Street.

The signs were up for Massey Knakal … now Misrahi Realty Corp. has the listing, though we didn't spot it online just yet.

But here are details via LoopNet:

This massive space with extremely high ceilings make this flagship corner retail space PRIME NYC real estate. Sprawling frontage on both 12th street & Ave B make this space perfect for a Banking branch, office, gallery, retail etc...

The asking rent is $10,000.

Evening rain

Photo this evening by James and Karla Murray

Report: Tire swing kills man in Tompkins Square Park

[EVG file photo]

A 39-year-old Harlem resident died yesterday when a tire swing struck him in the face in Tompkins Square Park.

According to the Post, the man, identified as Aleim Perkins, took his niece to the playground off of East Ninth Street at Avenue A.

While the girl was playing, he began “aggressively swinging” an empty tire swing, which hit him in the face, knocking him unconscious and causing him to bleed from the mouth, a police source said.

EMTs took him to Beth Israel, where he was pronounced dead.

277 E. 7th St. condos rebranded 'Seven East Village,' and will feature a bike-sharing program

Units at the new luxury condo at 277 E. Seventh St. near Avenue D hit the market in early October.

Hilarity ensued in the accompanying marketing materials:

This intimate new development presents a bold alliance of concepts and materials. The neutral concrete façade incorporates the pewter patina of weathered zinc panels arranged in a vertical “reveal” pattern with glass curtain walls and balconies facing north and south, framed in architectural stainless steel mesh. The result is a contextually and thoughtfully designed newcomer to the heart of the East Village’s vibrant and diverse neighborhood, best known as the birthplace of the Beat Generation poets, experimental theater and music and the post modern art movement.

Shockingly, not a single unit, which are in the $1 and $2 million range, is in contract after two-plus months. Which is why The Real Deal reports that broker Ryan Serhant, star of “Million Dollar Listing New York,” is taking over the sales.

His team will be rebranding the building the ominous sounding "Seven East Village" early in the New Year "with a high-profile launch party." (Can't wait to read about it on Page Six!)

What else?

Part of the rebrand will be creating a bike-sharing program for the building and auctioning off a Vespa at the launch party.

Previously on EV Grieve:
The next sliver of space for development: The parking lot at 277 Seventh St.

Seventh Street parking lot destined to become 6-floor apartment building

A look at the dwindling number of East Village lots

Pricing and interior shots of the 'intimate new development' at 277 E. 7th St.

East Village represented on this list of the city's worst landlords

[EVG file photo of 149 First Ave.]

The Village Voice released its list of the worst NYC landlords yesterday.

Coming in at No. 10: 149 Associates LLC. As we first reported in August, the landlord sent notices telling residents that they were losing their lease because the owners probably needed to tear down the building.

The only violation on file with the Department of Buildings was a failure to file an annual boiler inspection report from 2012. Probably not worth tearing the building down for... Meanwhile, the residents of the building between East Ninth Street and East 10th Street banded together and worked with various housing advocates to fight the evictions.

And there is a landlord who needs no introduction at No. 8: Steve Croman.

Per the Voice:

Over the years, tenants claim, he's initiated pointless lawsuits, ignored requests for repairs, and flat-out refused to renew leases, all in an effort to drive them out of their rent-stabilized units. If Croman had a mustache, he would have twirled it throughout – but what he lacks in diabolical facial hair, he makes up for in henchmen.

However, neither of these East Village property owners made the Public Advocate's list of the worst landlords in New York City.

428 E. 10th St. now available for multiple uses

428 E. 10th St., a currently vacant commercial co-op between Avenue C and Avenue D, is now on the market.

Per the Massey Knakal listing:

The unit does not have a Certificate of Occupancy and does not allow for food use. The ground floor portion of the unit has approximately 3,600 SF with 11'-12' ceiling heights. In addition, there is a lower level that contains approximately 800 SF with 6' celling heights. The option exists to possibly purchase an additional 800 SF in the basement. The space is suitable for multiple uses such as retail, office, gallery, and more.

The asking price is $3.250 million.

Let's take another look at the New York Sports Club on Avenue A

Last Friday, workers took down all that construction gear covering up the under-renovation 28 Avenue A … home soon to a New York Sports Club…

Here are two photos from Saturday…





Reader reaction was swift and brutal. For example!

• Anonymous said...
It's sure the winner in the Ugliest New Architectural Atrocity Award.

• RJJNY said...
All the verve and appeal of a multi-story car park.

• Anonymous said...
wow a big step down from International Style to suburban aluminum siding style.

• Gojira said...
You have got to be kidding me. Someone actually got paid to design this piece of crap?

• Ken from Ken's Kitchen said...
So the developer just did a major rework that turned an iconic facade into blah to attract a gym? People pay $$$ for quality period stuff and people/companies pay $$$ to do biz in a building with a period facade like that.

Feel any differently about it after a few days to get used to the façade?

And several people were disappointed to see that workers removed the familiar Burger-Klein sign in July. (Furniture seller Burger-Klein occupied the building as early as 1939.)

We were reminded that New York Sports Club took over part of the former Chopin Theater space in Greenpoint ... and they didn't actually get any style points for this rehab either...



At least they kept the eagle from the building's days as the American Theatre.

Thanks to our friend Miss Heather at New York Shitty for this photo!

More details on Bruno Pizza, opening early next year on East 13th Street

The buildout continues at 204 E. 13th St., just east of Third Avenue and across from the former Mystery Lot Jefferson.

Bruno Pizza is the new tenant. And Grub Street and Eater have more details on what first-time restaurateur Demian Repucci has planned for the space.

In addition to serving Neapolitan pizza, he has hired the two chefs who created the tasting menu at Box Kite Coffee on St. Mark's Place.

Per Eater:

Repucci is still working out all of the details, but for now, he plans to make the tasting menu a reservations-only option for just a handful of seats at the restaurant. The space is much larger than the tiny Box Kite, but to keep the intimate relationship between chefs and diners, Repucci built a 20 person bar looking into the kitchen and a few special seats right at the pass, where the chefs will cook.

As we reported back in May 2013, Repucci, a restaurant designer, planned to open his pizzeria at 223 First Ave., where Birdbath Neighborhood Green Bakery vacated. However, the lease fell through, and eventually Mee Noodle Shop moved in.

The city's 1st cat cafe is now open on Hester Street

Christina Ha and Emilie Legrand, the owners of Macaron Parlour on St. Mark's Place, officially opened Meow Parlour at 46 Hester St. (between Essex and Ludlow) yesterday.

Many sites had inside looks at the space featuring gratuitous cute cat photos... You can visit Eater or Gothamist or USA Today for their reports.

Head to the Meow Parlour website for more details on how it all works.

But briefly:

At Meow Parlour, you can rent time to access to our space, where we have adoptable free roaming cats. You can come for as little as half an hour so you can just pet the cats or stay for up to five hours where you can use our free wi-fi while a cat naps next to you.

You can bring in food or beverage you purchase at Meow Parlour Patisserie, located around the corner from Meow Parlour and enjoy a sweet treat in the company of a furry friend.

All the cats are adoptable. Meow Parlour has teamed up with KittyKind, an all volunteer, no kill rescue group located in NYC. KittyKind specializes in adopting out cats so if you fall in love, you can apply to adopt one!

Anchoring (and lighting) Keith Haring's 'Self Portrait' on Astor Place

Workers this afternoon are apparently anchoring the Keith Haring "Self Portrait" sculpture into place outside 51 Astor Place. (They were also adding lights to the base.)

The circa-1989 sculpture arrived here on Dec. 2 ... and it had a rather temporary look with the barriers set up around it...

And we still haven't heard if the work will be a permanent part of the public plaza outside the Death Star.

Thanks to Ray LeMoine for the photo

2 things to note about this block of First Avenue

On the west side of First Avenue between East 13th Street and East 14th Street:

1) The Checkers sign has arrived!

2) The E Smoke Shop is now open with welcoming festive balloonage.

Thanks to an EVG reader for this photo today...