Tuesday, March 24, 2009

Report: During the recession, candy sales are up! (Next trends piece: We're getting fatter and our teeth are rotting)

The inevitable trends story today from the Times.

The recession seems to have a sweet tooth. As unemployment has risen and 401(k)’s have shrunk, Americans, particularly adults, have been consuming growing volumes of candy, from Mary Janes and Tootsie Rolls to Gummy Bears and cheap chocolates, say candy makers, store owners and industry experts.

Theories vary on exactly why. For many, sugar lifts spirits dragged low by the languishing economy. For others, candy also provides a nostalgic reminder of better times. And not insignificantly, it is relatively cheap.

People may indulge themselves a little bit more when times are tough,” said Jack P. Russo, an analyst with the Edward Jones retail brokerage in St. Louis. “These are low-cost items that people can afford pretty easily.”

All this means business has been brisk at Economy Candy. Anyway, has the Times already done the piece on people drinking more during the recession and eating lunch from sidewalk vendors?

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