Thursday, March 19, 2009

Starbucks to run expensive ad campaign to show that its coffee isn't expensive


AdAge.com has it:

Distressed that Starbucks has become the "poster child for excess," CEO Howard Schultz said the coffee company plans to run an ad campaign proving its coffee isn't expensive.

"There's a myth out there that there's this $4 cup of coffee at Starbucks," Mr. Schultz told shareholders at the company's annual investor meeting earlier today. "For whatever reason, Starbucks Coffee Co. has become the poster child for excess, and if you want to be really smart, you should cut out that $4 cup of coffee."


Next, perhaps Mr. Schultz could create a campaign that improved the taste of their coffee, something that doesn't taste like, oh, dusty tar.

4 comments:

Ken Mac said...

every morning I go to my local mailstop, something special, and get a cup of PERCOLATED coffee for 50 cents. 50 cents! FU starbucks..

hntrnyc said...

Went to the local Korean deli (9th & 1st) on Saturday for a hot tea/cream/sugar. Got charged $1.79?????? I said, "what are you guys, a Starbucks now?" I won't be back.

EV Grieve said...

I was out of town when I had my first and only cup of Starbucks coffee. (I went there because I had no other coffee choices.) Took a swig and said to the Starbucker that I thought something was wrong. She was nice and apologetic and gave me a fresh cup. The second cup tasted exactly the same.

Ken Mac said...

Didn't Brooks complain a while back about trying to find a good espresso ? Ditto for coffee..though you do get lucky sometimes..