Wednesday, December 17, 2008
A letter from the editor, EV Grieve
Good morning. I hate the Internet. Also, I have a new url — evgrieve.com. The old url is allegedly supposed to redirect people to the new one. That isn't happening. All the links are dead. I'm so suing Al Gore's ass. I'm hoping this will all get sorted out one of these years. In any event, http://evgrieve.com is what to use from here on.
Oh, why you ask? Why do something as stupid as change your url?
Branding. It's all about branding. Branding and paradigm shifts. Soon, I will be rolling out a chain of fro-yo shops — Grieve Berry. I'll be opening five of them on Avenue A between 12th and 13th.
Plus, on the serious side, it made more sense to use evgrieve.com.
Thank you for reading.