Workers switched the sign from $1.50 to 99 cents back on Monday.
Like many other bargain joints around the city, management — citing an increase in costs on everything from flour to napkins — increased the price by 51 cents in late 2021/early 2022.
This move comes days after the 2 Bros. outpost on St. Mark's Place raised the price of their cheese slice from $1 to $1.50... and before the new 99-cent joint opens on 14th Street just east of First Avenue (Updated: Certified open today, per Edmund John Dunn.)
Do we hear 98 cents from any of the other discount slicerias?
Let the Pizza Wars begin -
If the sign says 99¢, seems to me you're legally required to charge that price—until you change the sign, maybe change the corporate name, too.
My "I survived the Slice Wars of '23" t-shirts are already in production. No Trademark, just calling first dibs.
As to "If the sign says 99¢, seems to me you're legally required to charge that price—until you change the sign, maybe change the corporate name, too":
That's a great point and is probably true, unless the establishment very clearly advertises/announces the actual slice price, in a way that makes clear the "99¢" name is only a name.
There is a bank called "St. Luke Penny Savings Bank" and another bank called "Dollar Bank" that do transactions in denominations other than one cent and one dollar.
In the 70s there was a chain of clothing stores in the Chicago area called "Just Pants"; their advertising jingle (which used to drive me crazy) sang: "Just Pants...the place for tops."
Folks don’t seem to wonder if employees are getting screwed when prices are so low...
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