Wednesday, December 17, 2008

A letter from the editor, EV Grieve



Good morning. I hate the Internet. Also, I have a new url — evgrieve.com. The old url is allegedly supposed to redirect people to the new one. That isn't happening. All the links are dead. I'm so suing Al Gore's ass. I'm hoping this will all get sorted out one of these years. In any event, http://evgrieve.com is what to use from here on.

Oh, why you ask? Why do something as stupid as change your url?

Branding. It's all about branding. Branding and paradigm shifts. Soon, I will be rolling out a chain of fro-yo shops — Grieve Berry. I'll be opening five of them on Avenue A between 12th and 13th.

Plus, on the serious side, it made more sense to use evgrieve.com.

Thank you for reading.

7 comments:

Karate Boogaloo said...

Look at you getting all fancy with your own .com name. By the way, I like the Grieveberry idea.

EV Grieve said...

Thanks!

And I definitly think there's room in this market for more fro-yo!

Kirby Carnegie said...

Do you realize how much WORK this makes for the rest of us who link to you? Our IT departments are overwhelmed as it is. I bet that didn't didn't cross your mind with all your fancy branding and expansion plans... It took at least 3 seconds for me to change my link thing-y. Oh well, you and Pinkberry - one and the same.

Mykola Dementiuk said...

Yup, 3 seconds, just click the Yes button, that's all it takes...

EV Grieve said...

Sorry, Kirby. I'm a selfish bastard -- especially this time of year. I cancelled the annual holiday party only after collecting all the gifts for the Secret Santa.

Marlie said...

I was redirected--daydream on 13st and 3rd ave. is really good--try the gourmet toppings-

Jill said...

I just left a comment on a previous post where I wrote, and then deleted this sentence: "I look forward to visiting your new frozen yogurt store opening up in one of the 21 closed stores on Ave. B." I deleted it because I thought the joke wouldn't come through in a comment, and then I scrolled down and read this. As they say, great minds...

Now can you please come over and fix all my broken links? I don't have time to figure it all out. Plus, you will mess up my analytics being that you are the 4th highest sender of people to my blog this month. Usually you are 2nd but then eater and city room came in and changed it all up.