196 Orchard's 'Culture & Cuisine'

An EVG reader asked if we had seen the stencils on the plywood at Ben Shaoul's incoming luxury condos on Houston and Orchard...



Residences ... culture & cuisine... It's part of the branding for the building, which will include a two-level Equinox (gym). The 196 Orchard website includes a 46-page digital publication/advertorial called "The Orchard Review." (You can access it here.)

Turn-of-the-century tenements with patina facades house biodynamic wine stores. The corner slice joint rubs elbows with the starred cuisine of Wildair and Contra. And a perfect date night is sharing a Katz's pastrami followed by a scoop of black sesame from Il Laboratorio del Gelato.

Anyway, the available condos here in the 11-story, 94-unit building range from a 551-square-foot studio for $1.075 million to a 2,069-square-foot three-bedroom, three-and-a-half bathroom apartment asking $5.995 million.

Work is still in the foundation stage, as a look through the blogger portals show...



Sales for the residences launched back in September. A few weeks ago, the Lo-Down asked a Ben Shaoul spokesperson how sales were going here. The response: "While sales have been robust with multiple units placed under contract since launching sales in mid-Fall of 2016, the Sponsor is not disclosing specific figures at this time."



Previously on EV Grieve:
Making way for Ben Shaoul's new retail-residential complex on East Houston

Katz's is now the last business on East Houston between Ludlow and Orchard

Send a salami to your boy next door in the condo