Wednesday, January 6, 2016
The branding is up on the plywood, as Curbed noted, on East Houston between Orchard and Ludlow ... where Ben Shaoul is dropping in an 11-story condoplex with an Equinox Fitness in the retail space.
In total here at 196 Orchard St., there will be 94 units — studios to three-bedroomers ... with pricing starting at just under $1 million and measuring from 555 square feet.
And as BoweryBoogie pointed out yesterday, the sales messaging relies upon next-door neighbor (and air rights seller) Katz's...
Here's another marketing photo via the 196 Orchard teaser site...
[Hey yoo guys — this isn't the Surf Inn!]
And BoweryBoogie brought this up: "How long before these future tenants start bitching about the smells emanating from the kitchen of Katz’s?" The air was resplendent (or whatever) with the delicious smell of pastrami last evening while taking these photos on Orchard. (Note to self: Pastrami-Proof© Windows?) One former resident of The Ludlow wrote some years back how much she won't miss the "smell of pickles from Katz [sic] Deli that I am forced to inhale when walking home every day."
Previously on EV Grieve:
Making way for Ben Shaoul's new retail-residential complex on East Houston
Katz's is now the last business on East Houston between Ludlow and Orchard